At thirty meters above sea level, we observe a snow-covered plot and its surroundings at 360°, before plunging into the heart of a row of vines to take a closer look at the terroir and the grapes that ripen under the summer sun. The pickers arrive, harvest the bunches, bring them to the winery; here we are soon in the cellar where the wines are aging quietly. The exit is through the vault, where you can buy a few bottles. More than a year in the life of a domain has passed, told in a few minutes by the virtual reality tour offered by Winevision.
Founded in 2019 by Louis Thouard and Matthieu Varon, Winevision meets the expectations of amateurs, who cannot always visit the estates, but wish to benefit from information on the wine they are tasting. It also responds to the constraints of producers, who do not always have the means to offer complete tours of their estate, but are keen to present their activity. Because these courses allow any potential customer across the planet to visit their field and become aware of their know-how.
The realization of these virtual reality visits is done in a collaborative way between Winevision and the managers of the wine properties: in addition to the virtual visit itself, a journey from a “first person” point of view, many elements can be then added: information on the terroirs and grape varieties, cultivation methods, vinification and aging, technical sheets, videos, voiceovers, etc. Additional shots are taken throughout the four seasons, with close-ups of key moments such as the pruning of the vines or the harvest. The courses adapt to all types of areas.
A sales and communication tool
In the same way as a “classic” wine tourism visit, these routes reinforce the interest of amateurs for a property, much more than a simple tasting. 25% of virtual visitors physically go to the domain after experiencing this journey, which they can access on the Internet, from any medium (tablet, telephone, computer, virtual reality headset). Winevision also offers to affix a QR code to the bottle, which you just have to scan to access the virtual tour.
Winegrowers can also use these virtual reality tours in relations with their distributors, by offering direct immersion via virtual reality headsets to wine merchants, restaurateurs or partner importers. Better informed, these professionals will be better able to recommend the wine. Estates can also lend their partners a virtual reality headset for a commercial operation, or use them during trade shows with visitors who will thus be able, in a few seconds, to see beyond the bottle.
These virtual reality journeys will be presented by Winevision during the next Wine Paris show, from February 13 to 15. More information on www.winevision.fr
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Winevision is reinventing the visit to wine estates
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