Virtual reality, dematerialization… 3 start-ups that are revolutionizing the real estate sector

Internet of things, 3D glasses and coliving: “With the emergence of new uses and new technologies, the development of proptech started four years ago”, estimates Stéphane Scarella, boss of the Rent show, meeting point for actors. traditional and start-ups in the sector. The latter make the former tremble or salivate: from financing to the management of real estate, the entire value chain is affected by a major upheaval.

“The excitement is concentrated mainly in management, financing and transactions, notes Mathias Flattin, who manages the two proptech funds of Axeleo Venture (40 million euros in strike force). But companies are also emerging in the construction segment.” No pillar of the market seems immune to the earthquake.

Building management has thus been modernized with the appearance of “smart buildings” and their promise of comfort and energy savings. Hxpérience, created by Nokia alumni, is positioned in this niche. The start-up has enabled Accor to reduce its energy consumption by 15% in several of its establishments. “The use of connected sensors and data allows dynamic and ecological management, explains Didier Lamy, one of the company’s founders. Until now, data has been little used in construction.” Its platform adapts the regulation of air and energy in a room according to its use and occupancy. And allows what it calls “predictive maintenance”.

Hxpérience (20 employees) should break even this year, after two fundraising rounds totaling 5 million euros. Deepki, a young shoot specializing in the visualization of the energy consumption of buildings, is on its third fundraising (50 million in total). She intends to take advantage of this fresh money to put her suitcases outside our borders. Proof that the request is general.

At a time when dad trustees are being criticized for their lack of responsiveness and opacity, union management is also changing, thanks to the many new trustees such as MeilleurCopro, HelloSyndic and Bellman. FollowMe is positioned between B to B and B to C. This platform for monitoring interventions is accessible to trustees and lessors as well as co-owners. “It’s an incident management system by ‘ticketing’, adapted to real estate, says Didier Flahou, one of the founders. Managers and donors have until now been poorly equipped.”

The platform brings together all stakeholders, centralizes requests, processing and status of implementation. “Our offer improves the relationship between co-owners and their trustee by making their work more visible.” The start-up, which has 4 employees and clients such as BNP Real Estate, Accenture or Mazars, is said to have doubled its turnover last year.

More and more fluid transactions

On the sales side, new agencies have revolutionized the transaction sector with floor and flat rates, and virtual reality visits. Prello’s offer is therefore a hit with city dwellers who dream of greenery without being able to afford a country house. To lower the entry ticket, the start-up associates around the same property up to 8 buyers, grouped according to their aspirations and their profile. “Co-purchasing takes on its full meaning when you know that the owners of a second home only occupy it for forty days a year”, explains Ludovic de Jouvancourt, who founded the start-up last year with Sébastien Gal. .

The agency takes care of the verification of the property, the evaluation of the maintenance costs and the occupancy schedule, even the rental when the residence is vacant. Prello already has 40 employees and has just completed a second round of fundraising in the amount of 13 million euros. Promising beginnings.

Dematerialization is also shaking up the notarial and documentary part. “We want to simplify the very complex law of real estate, explains Sacha Boyer, co-founder of the Lyon start-up MyNotary. Our platform, intended for agents and representatives, digitizes and gathers all the documents necessary for a transaction: contracts, offers, compromises…” It is also open to buyers, to whom it offers legal assistance to decipher the contracts. Used by more than half of the notarial agencies, the proptech (15 employees) achieves 1 million euros in recurring turnover per year and would be profitable.

Beanstock has already reached 1 million euros in turnover in 2021 and is aiming for 8 million this year. With 300 transactions on the counter, and a fundraising of 2.5 million, this rental investment assistance application is a hit. “People make a whole mountain of buying a property to rent it out, notes Alexandre Fitussi, founder of the start-up with Emma Malha. But it’s the best possible investment.”

Searching for the apartment and the best return, obtaining loans, signing the contract, guaranteeing the rent: the company takes care of everything and removes a hell of a thorn from the side of the investors. The sector should evolve further, in particular thanks to the blockchain. The edition of digital shares (“tokens”) allowing the purchase of a fraction of a rental property is eagerly awaited to make transactions more fluid. “The stone is more and more liquid, concludes Mathias Flattin. Purchasing becomes accessible and simplified.” The wave that start-ups are surfing should take them far.

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Virtual reality, dematerialization… 3 start-ups that are revolutionizing the real estate sector


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