Expert in digital marketing and virtual reality, VIP 360, headed by its co-founder Kevin Soler in Sophia, intends to make the metaverse the central product of its new road map. And to mark the occasion, the group changes its name and becomes Virteem, a “Scale Up Saas software editor” for virtual tours, Virtual Reality and… metaverse.
Not so long ago, Facebook became Meta to sign his passage in the metaverse and Web3. To Sophia, all things considered, VIP 360expert in digital marketing and virtual reality, changes its name and becomes Virteem to better mark its expertise in immersive technologies and enter the metaverse head high. Led by its co-founder Kevin Soler, the company also specifies the semantic reason for this new name: “Vir for virtual and teem for proliferation, a kind of constant boiling that resembles the company and the M of the metaverse, the central product of the company’s new road map”. (Photo DR: Kevin Soler on the right, with part of the Virteem team, ex-VIP 360, and the T-shirts with the new logo)
Become a Scale Up, Saas software publisher for the metaverse
This change of name also gives the former VIP 360 group (about forty employees and growth through self-financing) the opportunity to set out its ambitions: to become a Scale Up publisher of Saas software for virtual tours, Virtual Reality and metaverse. The company, which is celebrating its tenth anniversary this year, wants at the same time to push on the accelerator and enter squarely into the era of hypergrowth (it is already present in the Top 500 ranking of Tech companies in France and member of the French Tech Scale Up Club).
To give itself the means, it recruits a dozen talents. Unity 3D integrators, sales representatives and Growth managers in particular are expected to join the Sophia Antipolis team by the end of the year.
The four verticals of Virteem
Virteem has also redefined its service offering and the markets it addresses. It distributes its solutions for virtual tours, virtual fairs, virtual reality and metaverse, according to 4 verticals:
- human resources with virtual platforms for onboarding new employees and recruiting.
- schools and the virtualization of events such as open days, remote campus visits and the presentation of training courses through an immersive space.
- industries with their internal communication and employee training challenges.
- communities and their need to digitize their territories and infrastructures for the purpose of attractiveness.
The metaverse at the heart of the roadmap
Virteem explains that it responds to the demand of its customers by resolutely entering the metaverse, today’s central theme with 3.0, crypto, NFTs and blockchain. For Kevin Soler, cryptos or metaverse are much more than a trend but represent the world of tomorrow. Also, for Virteem the metaverse direction is obvious: as an expert in immersive and collaborative technologies for 10 years, she believes she has mastered the challenges and problems of the virtual.
The idea today is to create a tailor-made digital solution based on a superposition of immersive technologies thanks to the metaverse, virtual tours, augmented reality and virtual reality. Since the physical and the digital tend to merge, Virteem will design collaborative and immersive experiences that meet the challenges of its client companies. It is around these services and its new positioning as a SaaS software publisher that Kevin Soler, who already claims very strong growth of 100% per year, intends to scale up and ride the wave of Web3 that is coming.
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Sophia: VIP 360 becomes Virteem to mark its entry into the metaverse | WebtimeMedias
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