McDonalds, Pepsi, And Other Big Brands Are Buying Real Estate On The Metaverse… And More Small Business Tech News This Week

Here are five tech events that happened in the past week and how they affect your business. Did you miss them?

1 – Virtual real estate is reaching new limits with the arrival of large companies.

Admix, a virtual reality platform, has been popular in the metaverse and is currently working with McDonalds, Pepsi and other big companies on buying and selling virtual real estate. The virtual real estate market is very similar to the real world, using cryptocurrency as its primary monetary source. Admix has purchased between $200,000 and $1,000,000 worth of real estate on this virtual platform and urges others to take advantage of this new venture. The company believes this is the new era of capitalism and a very savvy way for businesses to integrate their business into our digital world. (Source: fast business)

Why it matters to your business:

I often tell an incredulous audience of small and medium business owners that the Metaverse is real and should be taken seriously. Big brands like McDonalds and Pepsi are already buying. In just a few years, products and services – from art and clothing to furniture and entertainment – ​​will be sold and used in this virtual world and every business will need to have a plan if they want to reach customers there. .

2 – Immediate payments for employees can help deal with financial insecurity.

Instant payouts for employees have become popular among workers, especially those who live paycheck to paycheck. Grubhub introduced its Instant Payments in 2018, which allowed employees to instantly cash their paychecks immediately after their shift instead of waiting weeks or facing late payments. Many workers across industries are advocating for this new form of payment plan to help combat financial hardship and boost employee morale. (Source: PYMNES)

Why it matters to your business:

Many business owners roll their eyes at “same day payment” solutions. But it’s a hot perk to provide. Why? Because, according to recent data, two-thirds of Americans live paycheck to paycheck, and getting paid the day they provide services could be the difference between hiring that worker or losing them to a company that does. Yes, there is a cash flow problem. But don’t you already do that with the babysitter?

3 – Hackers have turned to printing issues to scam individuals.

Canon, one of the largest printing companies, has experienced incidents of hackers creating fake websites with customer service instructions in order to gain access to computer hard drives. Many bogus websites even ask for monetary compensation to help solve any problem the user is facing. What has caused so many people to fall into this trap is problems with Canon’s official website on how to fix printer software issues. Canon released no statement about the attempt to fix its own system and did not comment on the large number of bogus websites. (Source: Gizmodo)

Why it matters to your business:

What, are you still printing? Just kidding, of course you are. And if you use Canon printers, you need to be aware of the latest scam to avoid any headaches.

4 – Working from home is proving superior to pre-pandemic working conditions in the oil and gas industry.

A study by the Texas A&M University School of Public Health found that Houston employees prefer to work from home after experiencing the effects of Hurricane Harvey. Many workers were displaced from their job sites after this natural disaster banned workers from coming to work, leading them to advocate a hybrid model. Big companies like Apple and Google have designed a hybrid model to accommodate this new search. The study also found that working from home improves workers’ health and prevents many illnesses that impair their ability to work for longer periods of time. The study is said to examine other factors that are affected by the hybrid models such as mental health, substance abuse and stress levels. (Source: ZDNet)

Why it matters to your business:

The work from home debate will never end. Bottom line: you need a policy and it should be some sort of hybrid home/office arrangement. But more importantly, if you have employees working from home, you need to make sure their devices and routers are secure, because I bet they aren’t. Combine a work-from-home arrangement with an IT support and monitoring agreement to avoid any potential security issues.

5 – Google has more ways to protect users against cyber attacks.

Google’s Threat Analysis Group (TAG) has tracked cyber activity in countries around the world to help combat cyberattacks on users by outside forces. Google claimed to have built an advanced security infrastructure with tools such as account security status, phishing protection in Google workspaces, automatic 2-step verification, and virtual cards. They have also expanded their cybersecurity efforts with the introduction of secure computing to help secure data information as well as new privacy tools that give users control over Google ads and searches. (Source: Google)

Why it matters to your business:

Ask your IT team to dig deeper into the information provided in the Google blog post above and figure out what they should be doing to further improve your company’s security.

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McDonalds, Pepsi, And Other Big Brands Are Buying Real Estate On The Metaverse… And More Small Business Tech News This Week


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