After a first successful trial, the technology consulting group Mantel will market its virtual reality collaboration solution. The solutions used are based on Meta, Mozilla and MeetinVR.
Don’t we say that we are better served than by ourselves? This is also the case in the field of technologies in general and the metaverse in particular. The consulting firm Mantel has indicated that it is using a virtual reality (VR) collaborative hub that it then plans to market to its customers. This environment, accessible via VR headsets from Oculus, a subsidiary of Meta, is spread over several platforms, including Meta’s Horizon Workspace, Mozilla’s Hubs and MeetinVR 2.0.
This collaborative hub is used in particular to make the eight brands of the group collaborate on a weekly basis, including Itty Bitty Apps, the last acquisition made last March. The consultant plans to expand the concept, envisioning many use cases for current and future clients. “Virtual reality offers a wide variety of use cases and can enable much more personalized remote interaction and a better experience,” said Dan Bradby, director of emerging technologies and innovation at Mantel Group. “During Covid, we defaulted to chatbots and messaging for customer service, because they were very convenient, but they reduce two-way interaction and support options, especially in technical areas” , he added. “For example, we could do self-service or guide a customer live using virtual demonstrations, specific to the product or service of a particular brand”.
On the way to augmented reality
According to the group’s marketing manager, Heath Walker, Mantel believes it can use VR in verticals like the automotive industry. “Due to the shortage of vehicles on the market, demand is strong, including for electric drives. So much so that manufacturers and dealers have never been confronted with such strong pressure. Still, the customer always expects a better experience,” he said. “Online ordering is becoming the norm, and the involvement of family and friends to validate the choice is very important for the brand. The whole family could, for example, sit inside a vehicle in their living room, watch the interior and exterior design, change colors and interact with technology, and invite a friend or family member over. One could order his vehicle from this personalization experience. Once delivered, the customer could also relive a similar experience, with a guided tour of the new vehicle, but in augmented reality (AR), to create a physical encounter from a digital interaction, and make the experience personalized, interactive and easy”.
Mantel Group plans to share its VR experience with other companies sometime next year. The group ironically specifies that meetings in the hubs will first take place face-to-face, until companies equip themselves with virtual headsets. While some, like Meta’s Mark Zuckerberg, say that widespread enterprise adoption of VR is very likely, others think the future of enterprise technology isn’t so obvious.
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Mantel is testing and selling a virtual reality collaborative hub Computerworld
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