Jean-Michel Jarre and VRrOOm want to weigh in on the metaverse – Strategies

If Louis Cacciuttolo, founder of VRrOOm, gave an appointment on May 31 at the Palais des Mirages of the Grévin Museum, in Paris, to announce the creation of a French metaverse, it is not without reason. “I came here with my family when I was 5 or 6 years old and once in this room I was amazed, told the boss of the French start-up specializing in virtual reality (VR). You are going to attend a spectacle which lasts a few minutes and which has not changed for 120 years. It was the beginning of VR, we can say it that way.

The French start-up has teamed up for the occasion with Jean-Michel Jarre, recognized for his electronic music and his work on light. Their project? Launch a French metaverse dedicated to performing arts and cultural events by the end of the year. “We want to be the YouTube of the metaverse”sketched Louis Cacciuttolo in his presentation.

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For Jean-Michel Jarre, France must take the lead on the subject of the metaverse, in full swing, and which could represent a market of 700 billion dollars by 2030, according to an estimate by the American consulting firm Grand View Research. “We invented the internet in France and in Europe and then we let it slip away on the other side of the ocean. We must not reproduce the same error with the metaverse today”alerted the artist.

VRrOOm and Jean-Michel Jarre are not their first collaboration in virtual worlds. For the new year 2021, they worked with the City of Paris for whom they organized the virtual concert Welcome to the Other Side. An event that brought together more than 75 million spectators, a record, in an emblematic place in the capital, Notre-Dame de Paris cathedral, reconstructed in virtual reality.

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“Travis Scott, before the health crisis, had toured for two years. With 56 dates and a concert lasting two hours, he collected 63 million dollars in revenue over this period. On Fortnite, he made a 9-minute appearance and gathered more than 12 million spectators. He raked in $20 million on a single date and 9 minutes of attendance.underlined Louis Cacciuttolo.

Hence the idea of ​​creating a French platform to allow “VRrOOmers” (artists, producers or broadcasters) to build immersive universes themselves on all media (VR, PC or smartphones). To achieve this, a fundraising of 1.5 million euros has already been completed with players such as BPI, Société Générale, Crédit Agricole, Airbus Development. “In all, we are talking about 50 million euros for the total budget. This sum is necessary to guarantee the autonomy of French creation and technology in a world that is increasingly polarized with massive investments coming from the United States or Asia.insists the founder of VRrOOm.