Instagram and the Professional Advertising Regulatory Authority join forces to promote responsible influence practices and launch the “C’est Carré” campaign | About Meta

Instagram and the Professional Advertising Regulatory Authority (ARPP) unveil the “C’est Carré” campaign with Konbini to help content creators, agencies and brands adopt transparent and responsible business practices

Indeed, this joint initiative was born on the occasion of the end-of-year celebrations, a favorable time for brands and content creators who forge numerous paid partnerships to promote their flagship products to put under the tree. . Instagram and the ARPP are therefore associated with Konbini for throwing ” It’s square”, a video campaign that aims to recall the rules to be respected in this area and encourages each actor to guarantee a high level of transparency with their communities as to the nature of their relationships. In this video, Mohamed Mansouri, Deputy Director of ARPP and @cassandra_cano7, content creator followed by more than a million subscribers on Instagram, discuss these topics to:

  • Answer all questions about the relationship between creators and brands
  • Educate all players in this industry (creators, agencies, brands, etc.) on the best practices to follow in the context of paid partnerships and on the use of the tools available on Instagram to guarantee the transparency of commercial relations between a creator and a Mark
  • Help users more easily identify paid partnerships on Instagram with the dedicated tag that can be applied to feed posts, Stories, Reels and Lives.

The campaign video will be posted on the website and accounts Facebook and instagram of Konbinirelayed to the community of @cassandra_cano7 on his Instagram account as well as on the accounts instagram and Facebook of the ARPP.

For Béatrice Oevrard, Head of Public Affairs at Meta France, “ This collaboration with the Professional Advertising Regulatory Authority and @cassandra_cano7 is a unique opportunity to promote the transparency of relations between content creators and brands thanks to the dedicated tools on our platforms. Through the “C’est Carré” initiative, Instagram reaffirms its commitment to responsible business practices and its desire to strengthen collaboration with all the players involved.

For Mohamed Mansouri, Deputy Director of ARPP, “When it comes from a major player like Meta, raising awareness of the rules of transparency and fairness becomes an effective means of communication in favor of the generalization of good practices. Through the “C’est Carré” campaign, the ARPP wanted to send a simple message: transparency is an essential prerequisite for maintaining audience confidence. Without the latter, there can be no long-term market”.

For @cassandra_cano7Being a content creator implies an important responsibility and a requirement for transparency vis-à-vis our communities. It is important that creators, agencies and brands commit to promoting ethical and transparent practices”.

This collaboration between Instagram and the ARPP will continue in 2023 to support all players in the sector in the implementation of responsible and transparent business practices on Instagram and other Meta platforms.

Content creator @cassandra_cano7 and Mohamed Mansouri, Deputy Director of the Professional Advertising Regulatory Authority



We want to give thanks to the author of this write-up for this outstanding web content

Instagram and the Professional Advertising Regulatory Authority join forces to promote responsible influence practices and launch the “C’est Carré” campaign | About Meta


Check out our social media accounts as well as other related pageshttps://yaroos.com/related-pages/