In Ushuaïa, the Earth that is slowly dying


Ushuaia has nearly 70,000 inhabitants. “It’s about as big as Angoulême. »

Photo Repro CL

An operation set up by an international group (1) with a view to creating interactive projects to raise awareness of climate change. Dominique Lyoen applied in August. He is the only Frenchman to have been selected for this residence, which welcomed a total of 15 participants from Argentina, Paraguay and Uruguay, from November 2 to 26. His own project: to develop an interactive 3D website that would allow you to walk around the globe; to land in a city to chat with characters who once lived there; and then, to discover the future there… with two or three more degrees.

“Beneath the Hole in the Ozone Layer”

“I left for this trip with a scientific approach and a whole list of things to do, slips Dominique Lyoen. In fact, it was more initiatory than I had imagined. » On site, the Charente boss met many scientists: geologists, glaciologists, biologists… who all have a resigned look at the climate crisis. In Ushuaïa, they are at the forefront of disturbances.

Dominique Lyoen also met glaciologists on site.


Dominique Lyoen also met glaciologists on site.

Photo Repro CL

“It’s a bit of a mini-laboratory of what is happening on the planetsummarizes the entrepreneur, who also went to meet the teams of the Austral Center for Scientific Investigations (Cadic). We are over there, under the hole in the ozone layer. We were cooking. The glaciers no longer hold, the earth is eroding and deforestation continues to build new neighborhoods in this horribly touristy city. It will run out of water in a few years. »

Laguna Esmeralda is fed by water from glaciers. It will be dry in a few years.


Laguna Esmeralda is fed by water from glaciers. It will be dry in a few years.

Photo Repro CL

Particularly striking: his discovery of the Laguna Esmeralda. “It is only fed by glaciers. It will be dry in ten years. » And that of this bog “died after years of exploitation”. “It would take a huge budget to restore it. Nobody wants to pay. »

Tierra del Fuego is known for its peat bogs which have partly been exploited. “These surfaces are now ruined. »


Tierra del Fuego is known for its peat bogs which have partly been exploited. “These surfaces are now ruined. »

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“An impossible journey” thanks to virtual reality

“I got out of the day-to-day management of my business. I spent my time optimizing encounters”says Dominique Lyoen, touched by his interview with Victor, a descendant of the Yagàn. “A self-limiting tribe”, he explains. It was decimated at the beginning of the XXe century by the colonizers. “Victor wears a hummingbird around his neck. » A medallion to recall the Native American legend: “She says that during a huge forest fire, when all the animals were watching, only the hummingbird was busy and would collect drops of water with its beak to throw them on the fire. He was the smallest, but he was doing his part. »

Victor, descendant of the Yagàn, a hummingbird around his neck.


Victor, descendant of the Yagàn, a hummingbird around his neck.

Photo Repro CL

Take his part. This is what Dominique Lyoen wants to do, too, in the face of the climate emergency. After confinement, he decided to become a host of the Fresque du climat, a card game to understand the challenges of climate change. “It’s an excellent mediation tool, but it remains a bit abstractestimates the Angoumoisin of adoption. And as long as the stress of the end of the month is greater than the stress of the end of the world, we will not be able to move people.

Dominique Lyoen wants to


Dominique Lyoen wants to “enable people, from their homes, to make an impossible journey” via a virtual reality headset.

Photo Renaud Joubert

This is how, in December 2021, the idea of ​​the “Earth Project”. “With a virtual reality helmet on your head, there you are! » Its goal : “allowing people, from their homes, to make an impossible journey. » He imagines an encounter with the Yagàn in the Ushuaïa of the 1920s; an opportunity to trade with Nikola Tesla in Colorado Springs in the United States. “I have already started working in Angoulême. » Start of production in mid-January.

(1) Virtuality Paris, CentQuatre Paris, the French Institute in Argentina and AC Audiovisual Fuegino.

Novo3d, “scientific facilitator”

Before creating Novo3d, Dominique Lyoen was a graphic designer in an architectural communication agency. “I learned there to make 3D environment and buildings of the future, but I was always interested in the buildings of the past, says the 46-year-old entrepreneur. The poetry of ruins has always carried me with it. » Knowing them better makes it possible to preserve them better, he says.
And it is to bring his stone to the building “or rather to the buildings” that he created Novo3d. Specializing in the enhancement of heritage through virtual reality, his company is celebrating its tenth anniversary this year. It has been based in Angoulême since 2016 and employs two full-time people. The team varies according to the projects. “I’ve worked in a lot of places. We went back to -4.3 billion years for Poitiers, in 1952 for Marmande, in 1940 for Fort du Chay de Royan”indicates the boss who sees himself as a “scientific facilitator”. It was he who also worked on virtual reality at Cassinomagus in Chassenon.

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In Ushuaïa, the Earth that is slowly dying


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