IDC sees strong AR growth after decline this year

Market analyst IDC estimates fewer augmented reality (AR) and virtual reality (VR) headsets will have been sold this year, but expects growth to return in 2023.

The number of headphones shipped to retail locations globally is, according to IDC, down 12.8 percent to 9.7 million in 2022. But growth will pick up again in 2023 with more devices sold up by no less than 31.5 percent, as expected.

This is what IDC announces in its IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The market analyst expects the AR and VR headset market to continue to grow in the coming years after a decline in 2022. For the coming years, IDC forecasts a steady increase above 30 percent. He expects that in 2026, 35.1 million AR and VR headsets will be shipped to retail locations.

Meta is market leader

Meta has dominated the market for quite a long time already with its Quest 2. Thanks to the latter, the company had a market share of 84.6 percent during the first three quarters of 2022. ByteDance is in second place, but at good distance, with his Pico headset. The Chinese firm has to settle for a market share of 7.4 percent. The top 5 is completed by DPVR (1.8%), HTC (1.1%) and iQIYI (0.9%). IDC predicts that these companies will all face challenges next year, especially with the launch of the next generation of headphones from Sony and the entry of Apple into the market.

“Because of the Quest 2 price hike and the expected high prices for PSVR2 and Apple’s headset, consumers will likely be paying more attention in the near future,” said Jitesh Ubrani, head of research at the Mobility and Consumer Device Trackers division at IDC. Commercial growth, however, is expected to outpace the consumer segment in coming years as companies increasingly rely on VR headsets for training and other applications. The arrival of new AR headsets will also contribute to this.

Challenges for the AR market

IDC additionally foresees a new set of challenges for the AR market. Major brands such as Shadow Creator, Mad Gaze, even Microsoft will find it difficult to continue their growth. The market analyst expects this will open up opportunities for next-generation headsets and for new players wanting to enter the AR market. However, he predicts that this development will take place until 2024, or even until 2025.

“AR has long been the domain of standalone headsets targeting commercial use, which has led to a change in the way companies train their employees,” says Ramon T. Llamas, director of research at Mobile. Devices and AR/VR at IDC. ‘Even though their use is advanced, the form factor has sometimes been a challenge in some working environments. Going forward, we expect AR headsets to look more like conventional glasses, while maintaining – or even exceeding – the experience offered today.’

In collaboration with Dutch IT Channel.

The number of headphones shipped to retail locations globally is, according to IDC, down 12.8 percent to 9.7 million in 2022. But growth will pick up again in 2023 with more devices sold up by no less than 31.5 percent, according to all expectations. This is what IDC announces in its IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The market analyst expects the AR and VR headset market to continue to grow in the coming years after a decline in 2022. For the coming years, IDC forecasts a steady increase above 30 percent. It expects that in 2026, 35.1 million AR and VR headsets will be shipped to retail locations. Meta has dominated the market for quite a long time already with its Quest 2. Thanks to the latter, the company had a market share of 84.6 percent in the first three quarters of 2022. ByteDance is a distant second with its Pico headset. The Chinese firm has to settle for a market share of 7.4 percent. The top 5 is completed by DPVR (1.8%), HTC (1.1%) and iQIYI (0.9%). IDC predicts that these companies will all face challenges next year, particularly with the launch of Sony’s next generation of headsets and the entry of Apple into the market.’ Due to the Quest’s price hike 2 and the high prices expected for the PSVR2 and the Apple headset, consumers will probably watch their spending more in the short term,” said Jitesh Ubrani, research director at the Mobility and Consumer Device Trackers division at IDC. Commercial growth, however, is expected to outpace the consumer segment in coming years as companies increasingly rely on VR headsets for training and other applications. The arrival of new AR headsets will also contribute to this. IDC additionally foresees a new set of challenges for the AR market. Major brands such as Shadow Creator, Mad Gaze, even Microsoft will find it difficult to continue their growth. The market analyst expects this will open up opportunities for next-generation headsets and for new players wanting to enter the AR market. However, he predicts that this evolution will be delayed until 2024, or even until 2025. ‘AR has long been the domain of standalone headsets targeting commercial use, which has led to a change in the way companies provide training to their employees,” says Ramon T. Llamas, research director of Mobile Devices and AR/VR at IDC. ‘Even though their use is advanced, the form factor has sometimes been a challenge in some working environments. Looking ahead, we expect AR headsets to look more like conventional glasses, while maintaining – or even exceeding – the experience offered today.’ In collaboration with Dutch IT Channel.

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IDC sees strong AR growth after decline this year


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