The Snapchat application now offers H&M filters that allow you to try on outfits from the ready-to-wear brand.
H&M is trying a new partnership with Snapchat. The latter aims to try on virtual outfits through an augmented reality experience. MCE TV tells you everything from A to Z.
H&M and its holiday collection
The holidays are approaching and it’s high time to find the perfect outfit. And one thing is certain, H&M has understood this well. Indeed, the Swedish brand unveils its most beautiful pieces to shine during the festivities. To start, the shop offers perfect dress for christmas, at the low price of 40€. Eh yes !
Thus, this dress is a short sequined model, very trendy. In addition, there is something for everyone since it exists in red, black and beige. Finally, to accompany this chic outfit, nothing better than beautiful heels. For the occasion, H&M offers pretty black pumps, which will sublimate your legs. All for less than €25.
In this month of December, the clothing brand also shared the two perfect looks for New Year’s Eve. In effect, the H&M zebra set will dazzle your guests. Thus, this outfit composed of a sparkling blazer jacket and flared leggings, is original to say the least.
For the second outfit, the spirit of the 80s is out with the sequined shirt dress signed H&M. Its long sleeves finished with very wide split cuffs give a funky effect. No doubt she will soon make people happy. Finally, H&M is visible everywhere as the holidays approach. Indeed, the Swedish giant has even partnered with Snapchat for a very special com. MCE TV tells you more!
— Charged Retail (@ChargedRetail) December 5, 2022
Snapchat offers to try on virtual outfits
We’ve all had the opportunity to try a Snapchat filter. Indeed, very often these allow you to change your face with fun or cute effects. Initially, it was only with the front camera that we could use it. Now, thanks to the recent virtual reality effect, Snap fans can use the other camera of their mobile. Thus, the setting in which they find themselves can change.
And one thing is certain, users love it. The last filter offered is none other than that of H&M. In effect, the ready-to-wear brand offers three garments in augmented reality (AR). These can then be tried via the Snapchat application.
To create your filters, H&M has teamed up with a digital workshop based in London, called the Institute of Digital Fashion. Thus, AR creations allow you to try out unique models. Among them, futuristic pieces that you can put on and share.
Additionally, H&M uses Snap’s “Camera Kit” to integrate AR into its mobile apps. The Camera Kit is a kit that allows businesses to use Snap’s photo technology in their own mobile and web apps. Thereby, H&M’s mobile app also offers Snap effects.
A good idea for the Swedish brand, struggling for a few months. In effect, Snap has 363 million active people worldwide. Finally, since last year, 250 million have used the purchase filters in AR. Other clothing brands have already tested Snap’s Camera Kit. Will there be more of them soon? To be continued !
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H&M is teaming up with Snapchat to wear the outfits in virtual fittings!
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