Ipsos conducted a global survey for the World Economic Forum on the issue of the metaverse. This survey reveals that the global public is divided on its level of enthusiasm for new technologies.
The Ipsos survey finds that around half of adults in 29 countries say they know about the metaverse (52%) and have positive feelings about using extended reality in everyday life (50%). The key information that emerges from this survey, however, relates to the wide differences in familiarity with and interest in these new technologies across countries and demographic groups.
This is one of the paradoxes uncovered by this survey: enthusiasm for extended reality is significantly higher in emerging countries than in most high-income countries. In China, India, Peru, Saudi Arabia and Colombia, more than two-thirds of respondents say they have positive feelings about the possibility of getting involved. In contrast, this is the case for less than a third in Japan, Great Britain, Belgium, Canada, France and Germany.
We find a fairly similar opinion distribution pattern with respect to familiarity with virtual reality, augmented reality and the metaverse. More than two-thirds of respondents in Turkey, India, China and South Korea say they are at least somewhat familiar with the Metaverse, compared to less than a third in Poland, France, Belgium, Germany and the United States. Netherlands.
It should be added that certain demographic categories have shown more interest and willingness to use new technologies than others: thus the interest and willingness to use new technologies are markedly higher among young adults, among people with a high level of education and men in general than among older adults, people with no higher education and women.
Despite the differences of interest noted above, one point seems to call for more consensus, it is the impact that the metaverse could have on lives. Indeed, global audiences widely expect various kinds of metaverse apps using extended reality to dramatically change people’s lives in the next. decade – especially virtual learning (for an average of 66% in 29 countries), digital entertainment in virtual reality and virtual work environments.
Expectations about the impact of metaverse apps also vary across countries and demographics, following the same pattern as “favorability” toward extended reality. However, the differences are not as marked, suggesting that whether they look forward to it or not, most people expect their lives to be profoundly influenced by new technologies in the years to come. .
This Ipsos survey, beyond the paradoxical difference of opinion it highlights, brings us back to a fact that we could lose sight of: the disruptive nature of the metaverse which is about to change several aspects of our daily life. It is perhaps he, more than NFTs, that will bring new life to the economy of the cryptocurrency ecosystem.
Source : Ipsos.com
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Far from having dampened my enthusiasm, an unsuccessful investment in a cryptocurrency in 2017 only increased my enthusiasm. I therefore resolved to study and understand the blockchain and its many uses and to relay with my pen information relating to this ecosystem.
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Enthusiasm for the metaverse is strongest in emerging countries
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