Digital Fashion and “Wearables”: The Next Frontier of Fashion

On September 13, 2021, Kim Kardashian dons an all-black outfit by Balenciaga at the Met Gala. Her black Balenciaga couture dress and matching mask sparked a lot of conversations online, even within the Fortnite community. Several Fortnite community Twitter users saw a close comparison between her outfit and locked characters in the popular video game. They wondered why she was dressed like a video game character. The rumors were clarified when Balenciaga announced a few days later that it would be collaborating with Fortnite developer Epic Games to bring the fashion house’s iconic apparel and accessories into the game.

High fashion and the fashion industry have entered the game industry. Companies are always looking for ways to carve out a lucrative market share and digital clothes is a niche market that has huge potential. The possibilities of digital fashion are as limitless as the potential of Metaverse, and it will be one of the biggest immersive internet industries in the coming decade.

We are witnessing a new era in retail, where our physical lives will increasingly intertwine with our digital lives. This is why digital fashion has the potential to disrupt the fashion industry as we know it and make style items more accessible to a wider audience.

What is digital fashion?

digital fashion

Digital fashion is a relatively new industry that is snowballing. Digital fashion uses virtual avatars and digital models to sell (digital) clothing and accessories. This means customers can browse items online, try them on in-store, and even buy them without leaving their homes.

In the physical world, fashion designers are limited by available fabrics and the laws of physics when designing their clothes. These barriers do not apply in the Metaverse. Digital fashion designers can imagine any type of garment or fabric to create exclusive and exotic designs never seen before.

If digital clothes is taken to the next level, it will be possible to create fashion items from clothes available only in the digital world and add useful properties to them.

The Manufacturer is a company dedicated exclusively to the design of digital clothes. She uses the latest advances in artificial intelligence to create digital fashion items that look and feel natural, sometimes from never-before-seen garments such as liquid metal.

Unlike traditional fashion, which requires physical materials (threads, fabrics), digital fashion only requires data and codes. This means there are no limits to what can be designed or created. It also means that everything can be tailored specifically to your tastes and needs rather than having to conform to a certain standard of fit or appearance.

A new generation of young multidisciplinary designers is emerging. They use digital technology to adapt their designs for rapid prototyping and 3D printing manufacturing or just for the digital realm.

Digital fashion, retail and e-commerce

Virtual retail experiences provide the opportunity to immerse customers in a simulated environment that goes beyond a product display to become a personalized experience.

The retail sector has taken a huge step towards innovation thanks to advances in virtual reality that allow shoppers to experience products before purchasing them.

Shoppers can walk through a store or even an entire mall without leaving their home or office. It’s a great way for retailers to reach customers who prefer shopping online to stores for convenience and low maintenance costs.

The integration of AR in e-commerce has allowed users to experience digital fashion in virtual reality before buying it. The most popular example is ASOS’ See My Fit system, which allows shoppers to try on different outfits by simply uploading their photos and choosing from a variety of looks suggested by the app.

Virtual fitting rooms allow consumers to shop from the comfort of their own home and avoid long lines at the mall. They also allow consumers to take pictures of themselves wearing an outfit before purchasing something online.

For those who prefer the physical store, magic mirrors can provide the same benefits, which is already happening on a large scale in China. These smart mirrors can show you different outfits suggested by the mirror, which you can then purchase by scanning a QR code. Also, when you take clothes to the dressing room, the mirror may suggest other matching items.

Recently, digital fashion retailer DressX joined Meta’s Avatar Store. The brand has joined brands like Balenciaga, Prada and other big names in the luxury fashion industry in creating a digital fashion marketplace where users can shop in an immersive virtual space.

These examples illustrate the importance brands place on new developments in the Metaverse because of their great potential to reach a wider audience and increase revenue. They also show that digital fashion has already left the Metaverse to enter the physical world!

Prada, Adidas, Nike, Puma, Louis Vuitton are just some of the brands that have already started developing their cryptocurrency and NFT projects, as this area is in incredible demand. Travel, real estate, clothing, and even casino winnings can be converted into cryptocurrencies. It’s no surprise that they offer a way safe and very convenient to make payments. This attracts a young and progressive audience. In the field of iGaming, for example, more than half of the financial transactions carried out in online casinos today are made in crypto-currencies.

“Online crypto casino gambling halls are no different from traditional halls. There are thousands of exciting games for all tastes”, says Jérémy Kanté, expert in service standards and casino quality control at Casinoenlignefr.

So, if you have decided to join the world of digital technology and cryptocurrencies, you should definitely take a look at these types of casinos.

Digital fashion and influencer marketing

The relationship between fashion and influencers is a symbiotic relationship. Fashion brands have always been at the forefront of using influencers to promote their products, but the way we consume fashion has evolved with the world.

VR influencer marketing works the same way as traditional influencer marketing, with one difference: instead of receiving free products or money in exchange for promoting a brand, influencers receive virtual goods such as clothing or accessories. Since no shipping costs or materials are required, it’s much easier for brands and influencers to collaborate on projects.

By offering virtual dresses instead of physical dresses, all parties enjoy a number of benefits:

  • Digital fashion brands do not have to pay shipping or material costs, since everything is done digitally;
  • For consumers, there is no waste since the clothes are not sent all over the world;
  • For influencers, this means more money from brands because they don’t have to spend so much time photographing themselves in outfits they’ve only worn once or twice.

Although influencer marketing is a powerful way to advertise a product or service, it has yet to be perfected. The problem with influencer marketing is the question of authenticity. How can you trust a recommendation from an influencer who hasn’t seen, touched or worn an item of clothing? If digital clothes is here to stay, marketers may need to find a way for influencers to work with the digital clothes industry.

Use cases of digital fashion

Digital fashion is used for a wide variety of purposes. Among these applications are digital fashion trends, which are already materializing today. Others, on the other hand, represent potential uses of what digital fashion could be in real-world scenarios.

Here are some of the most common use cases:

1. Game Development

Game developers use digital fashion to create interactive 3D games and applications. The gaming industry is capitalizing on this growing appetite for fashion by collaborating with designers and celebrities to develop exclusive virtual outfits.

2. Work

Digital fashion can be used to create a uniform style for your employees in an easy way. It can serve as a guide to employees’ clothing preferences, color choices, styles, etc., or allow them to choose an outfit that matches their personality and style preferences.

Another use case for digital clothes is for virtual business meetings where employees may pitch ideas or give virtual presentations in front of their clients or managers. So you’ll look well-dressed and professional on screen, even if you’re wearing your pajamas!

3. Education

Digital clothes can also be used in educational institutions. For example, fashion students can learn about different clothing styles using virtual reality headsets or tablets. This will help them understand how different types of clothing fit different body types, which they might not have been able to experience before without having other models around them all the time.

4. Entertainment

It’s a broad term, but it ranges from new ways for users to interact online through immersive experiences, like online shopping or virtual meetings with friends, to users in trays. movies, TV shows/series, etc. Fashion shows are also included in this category since they are viewed through virtual reality headsets or mobile devices.

Conclusion

Digital fashion is no longer limited to the realm of science fiction. With all the developments in this relatively new field, it’s only a matter of time before digital fashion becomes part of our daily lives. This dream will become a reality as virtual reality and augmented reality continue to advance in the years to come. Overall, digital fashion has many advantages, both short and long term. In addition, it will open up new markets and new frontiers around the world for people and businesses in the fashion industry.

So, even if we are not ready to parade on the fashion catwalks, the high-tech fashion trend seems inevitable at the present time.

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Digital Fashion and “Wearables”: The Next Frontier of Fashion


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