On the occasion of the CES 2023 show, for the American public, Fiat is offering its FIAT Metaverse Store, an interactive showroom powered by the metaverse, and presented on the Microsoft booth.
The metaverse planned to sell the new Fiat 500e
The Fiat Metaverse Store is expected to be one of the main innovative pillars for the launch of the new Fiat 500e in the United States in 2024. The new 500e is also present on the Stellantis stand to announce its partnership with Free2move to move in the city.
The Fiat brand returns to CES in Las Vegas, with two exhibitions highlighting its new electric 500, the flagship model of the brand’s electrification strategy. Fiat presents for the first time – on the Microsoft stand in West Hall #6017, the first showroom powered by the metaverse, the Fiat Metaverse Store. It is an innovation in customer experience designed with Microsoft and Touchcast, in order to recreate the conditions of a dealer showroom from home.
The new 500 will also be presented in the Free2move area, the arrogant subsidiary of sustainable mobility on the Stellantis stand. The Italian manufacturer presents the FIAT Metaverse Store as a revolution in the customer experience. the FIAT Metaverse Store was launched in December 2022 in Italy. This positions Fiat ahead in the realm of immersive brand experience. Fiat also wants a simple and human experience.
Discover, configure and buy the new Fiat 500e
Inside the FIAT Metaverse Store, customers will be able to discover, configure and even buy the new 500 La Prima by Bocelli, living the experience of a showroom with the help of the “FIAT Product Genius”, a real person who will answer all questions. The entire range of the new 500, as well as the other models in the range, can be found in the metaverse-powered showroom during 2023.
The Fiat Metaverse Store positions itself as user-friendly technology accessible to everyone. It does not require a Virtual Reality headset or specific hardware. The public will be able to test drive it at Microsoft’s booth in West Hall #6017 at CES 2023. The launch of the new Fiat 500e in North America will take place in the first quarter of 2024, announced Olivier Francois, CEO of Fiat and CMO Global ( Global Chief Marketing Officer) of Stellantis. The Fiat Metaverse Store will be a lever for the launch of this Fiat model in the United States.
Fiat’s goal is to reinvent the North American customer journey. The brand wants to bring the shopping experience into the customer’s home rather than having them come to a showroom. Fiat wants to be closer to its customers, who can interact with the brand and receive explanations wherever they are. Fiat wants to be at the forefront in this new space, going to the customer while maintaining a human connection thanks to the FIAT Product Genius, an expert who can be contacted to build a tailor-made journey.
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CES 2023: a showroom in the metaverse to sell the new Fiat 500e
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