The brand with the four rings has kept its promises following its announcement at the Consumer Electronics Show (CES) 2019 to transform its vehicles into an experience platform for virtual reality (VR): selected models are ready to welcome holoride from the summer 2022. Audi will return to CES in Las Vegas from January 4 to 6, 2023 to offer media professionals and show visitors current content and a new VR game through “experience paths”. After the launch in Germany, the VR entertainment offering will be available in other European markets, including France, next year.
Audi is the first automaker in the world to offer virtual reality entertainment via Holoride in its vehicles. At CES 2023, visitors will be able to experience a ride in the back of an Audi e-tron and Audi e-tron Sportback. The Audi Hub at the Waldorf Astoria in Las Vegas will be their starting point.
Behind holoride is a new technology that adapts virtual content to the driving movements of the car in real time. For example, if the vehicle takes a right turn, the spaceship in the virtual world will also move to the right. If the car accelerates, the spaceship accelerates, which means that a car ride becomes a multimodal gaming event. Additionally, by synchronizing the user’s visual and tactile experiences, holoride reduces the risk of motion sickness, which affects many passengers when watching movies or other dynamic content in a moving car.
In-car entertainment redefined
Audi pioneered the development of this innovative VR or XR (extended reality) technology for rear seat passengers, debuting it at CES 2019. This new form of entertainment received numerous awards at the show. The tech entertainment startup holoride then took the technology forward and marketed it to various manufacturers. After launching the platform in Germany in the fall, holoride will enter other European markets in early 2023, including France.
“Integrating holoride into our models means we are redefining in-car entertainment. Combining real-time vehicle data with virtual content creates a whole new kind of experience. The digitization of vehicles is an essential component of the transformation of the passenger compartment into a third living space. This highly personal space merges living and working spaces into one. In this way, holoride becomes a reference on our roadmap. »said Giorgio Delucchi, Head of Digital/Business Experience at Audi.
Many Audi models are already compatible with holoride
To enjoy the Holoride experience, passengers need the “Pioneers Pack” starter kit and an Audi vehicle compatible with Holoride from the A4, A5, A6, A7, A8, Q5, Q7, Q8, Q8 e range. -tron, Audi e-tron, Audi e-tron Sportback and Audi e-tron GT. A vehicle of model year 2023 (production date 25/2022 and later) and the third generation Modular Infotainment Kit (MIB 3) are prerequisites. The mentioned Audi models are ready for holoride in the European market, Canada, USA, Japan and China. The availability of holoride itself may be different depending on the market. A holoride-compatible virtual reality headset must be connected wirelessly to the vehicle via Bluetooth Low Energy (BLE).
An action-packed VR adventure and retro game
From launch, holoride users will be able to immerse themselves in two hit games and a range of interactive content. In the VR game ‘Cloudbreakers: Leaving Heaven’, players control Dev, his scavenging robot Skyjack, and IONE across the hostile skies of Stratus, collecting junk and chasing down AI-powered guards, all while traveling to their real destination, thanks to the flexible content of holoride that adapts to driving movements, travel time and route.
After the successful VR titles “Pixel Ripped 1989” and “Pixel Ripped 1995”, a new version of this retro game with a 2D look is born. In this specially designed car game, players accompany the Keene family on a Christmas trip and support David Keene on his mission. The special thing is that the movements of the car are incorporated into the game, developed by the game studio ARVORE.
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A virtual reality experience platform is coming to Audi models
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