Electronic cigarettes: the United States bans the marketing of Juul products

Electronic cigarettes the United States bans the marketing of Juul

News Posted 6 hours ago, Reading 2 mins. Do you know Juul electronic cigarettes, which look like USB keys? On June 23, the US Food and Drug Administration (FDA) issued a temporary ban on these products on the US market. A decision hailed by health professionals. Whereas the electronic cigarette is more and more debated, … Read more

Connected health: the new marketing director of Withings recruited to boost services

Connected health the new marketing director of Withings recruited to

Withings, a specialist in connected health terminals and health data, is recruiting Franco-American Elizabeth Coleon as marketing director. The new manager is focused on the rapid growth of services, whether at the French neo-bank Qonto where she was marketing director or at the payment platform PayPal where she was Commercial Growth Director. ” Elizabeth Coleon … Read more

“Digital creation must become mobile first”, Martin Clamart (Mobile Marketing Association) – Strategies

“Do you still make horizontal videos for your digital com? — Yes, I don’t have the budget to make more specific mobile creations. This is what a digital marketing manager could say to his CMO. This is what we still see today but which has fortunately evolved in recent years. With 70% of internet traffic … Read more

Julien Leblanc, Highspot: “Sales Enablement aligns marketing and sales teams”

How does “Sales Enablement” differ from pre-sales marketing actions? Julien Leblanc – Pre-sales marketing actions are actually part of Sales Enablement. In France, Sales Enablement represents all the teams working on sales performance and supporting the implementation of new strategic initiatives. Among these initiatives we can cite the launch of a new product, the opening … Read more

AppsFlyer relies on clean data rooms for its marketing data

AppsFlyer today launches its Data Clean Room solution, a secure and private environment dedicated to collaboration. This is a central pillar of the AppsFlyer Privacy Cloud, an open, trusted platform dedicated to innovation that aims to improve the end-user experience while protecting their privacy. AppsFlyer’s Data Clean Room allows app developers to securely come together … Read more

Team building in virtual reality: a powerful and effective marketing lever

Team building in virtual reality a powerful and effective marketing

the team-building (for team building in French) is a day during which all employees of the same company will meet to share various activities together. These are mainly collective activities oriented towards personal development, the objective and strengthen the bonds between colleagues and nurture team spirit. Did you know that it is now possible to … Read more

Bel begins its Data transformation through marketing

Bel begins its Data transformation through marketing

The food industry has decided to increase its marketing staff thanks to data and artificial intelligence. Instructions: algorithms to increase marketing effectiveness. A French agri-food group, Bel has a rich catalog. The company has a portfolio of product references distributed internationally. Brands such as the Laughing Cow, Babybel, Kiri and Boursin thus contribute to the … Read more

Marketing budgets recover some of the delay, with hybrid spend

Marketing budgets recover some of the delay with hybrid spend

Marketing budgets are on the mend, rising to 9.5% of company turnover in 2022, according to Gartner. It was 6.4% in 2021. Three out of four CMOs say they have increased their budgets. Lower levels of marketing spend than before the pandemic But although marketing budgets are increasing this year, they still lag behind pre-COVID-19 … Read more

A16 and M2, a marketing evolution for Apple’s 2022 processors?

A16 and M2 a marketing evolution for Apples 2022 processors

The next generations of processors for the iPhone 14 as well as the MacBook Air may not widen the gap with the A15 and M1, given TSMC’s manufacturing schedule. Last week, the Twitter account ShrimpApplePro suggested that the A16 of the next iPhone 14 would continue to use TSMC’s 5 nm manufacturing and engraving process, … Read more

Digital marketing: The figures to remember for the 1st quarter of 2022 and the new trends to follow

Digital marketing The figures to remember for the 1st quarter

In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reviews the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make … Read more