Transformation of the Lapeyre brand: digitization and improved customer experience

Transformation of the Lapeyre brand digitization and improved customer

Nine months after the launch of its “Convergence & Growth” strategic plan, the Lapeyre brand specializing in home improvement, draws an initial assessment of its actions. The customer journey has been optimized for professionals and digital technology is making its way to the point of sale with virtual reality, kiosks and electronic labelling. As for … Read more