JCDecaux acquires an outdoor digital advertising buying platform to make it the benchmark in the sector

JCDecaux acquires an outdoor digital advertising buying platform to make

JCDecaux, the world heavyweight in outdoor advertising, takes a majority stake in the company Displayce, to make it the benchmark DSP (Demand Side Platform) for outdoor advertising. Displayce is a technological solution used to automate the purchase of display, video, mobile and search advertising inventory. This young company has access to 600,000 digital screens worldwide … Read more