Transformation of the Lapeyre brand: digitization and improved customer experience

Transformation of the Lapeyre brand digitization and improved customer

Nine months after the launch of its “Convergence & Growth” strategic plan, the Lapeyre brand specializing in home improvement, draws an initial assessment of its actions. The customer journey has been optimized for professionals and digital technology is making its way to the point of sale with virtual reality, kiosks and electronic labelling. As for … Read more

iPhone 14: improved performance and charging for a price that would remain the same

Tour de France where when and how to follow the

The rumors about the next iPhone 14 do not stop anymore. A few weeks before its official release, the new Apple phone continues to deliver its secrets, especially on the performance and price front. The new iPhone 14s should be out in about a month and, as is now expected, the leaks on this new … Read more

Working in Virtual Reality: Fewer Distractions, But No Improved Productivity, Study Finds

Working in Virtual Reality Fewer Distractions But No Improved Productivity

Big tech companies have big promises around virtual reality (VR) and the metaverse. What among other things redefine the future of the workplace. But the concept might struggle to take off with business users if it doesn’t bring a lot of productivity benefits. A new study conducted by Dr Jens Grubert, a human-computer interaction specialist … Read more