This is a major transformation around customer data that La Poste Mobile has been carrying out for four years. . La Poste’s mobile operator has raised its internal teams’ skills in data for both marketing and IT. These teams regain control of the use of data, tools and associated algorithms and have tightened their collaboration … Read more
The insurer MMA is launching “imaginons.mma”, a platform for co-constructing the insurance of tomorrow with its customers. This digital collaborative platform aims to mobilize a community of at least 2,000 links in order to co-construct insurance offers and services. The verbatim will be analyzed by artificial intelligence. A space for co-creation between MMA and its … Read more
In the digital age, there are more and more channels for interacting with consumers. While this situation offers endless possibilities for advertisers to engage with their customers, it also presents a challenge, as the customer journey becomes more atomized and therefore more complex. To generate more sales and increase in-store traffic, brands must rethink the … Read more
(ETX Daily Up) – An American ready-to-wear brand is using artificial intelligence to define tomorrow’s trends, and fight waste and overproduction. Thanks to new technologies, Finesse creates outfits modeled in 3D to submit them to the votes of its customers, and only produce those that are (really) unanimous. A kind of on-demand manufacturing, or almost, … Read more
The association of French-speaking SAP users (USF) seems to have been taken aback by the announcement of an investigation by the French Competition Authority concerning SAP following a referral from Cigref, the computer club of large French companies. Invitation to all to take part in the investigation by the Autorité de la concurrence However, the … Read more