With this mobile operator, the customer voluntarily pays more to access a reduced service

Pay more for less service : what if it was that THE solution of tomorrow to achieve digital sobriety? In any case, this is what more and moreeco-responsible telecom operators. Objective of these new ethical plans: to allow users to regain control of their consumption while respecting the planet.

Will we soon pay more for fewer calls, texts and mobile data? Here is the bet of many telecom operators anxious to offer packages with a low carbon footprint. Among them, there are in particular TeleCoop, member of the Licoornes collective and cooperative supplier committed to the ecological and solidarity transition. Les Licoornes is an ecological transition cooperative bringing together nine cooperative societies of collective interest (SCIC) whose goal is to meet the essential needs of citizens.

In order to make the French population aware of more sustainable telephone usage, the operator has just launched a responsible plan. Available from 20 €/monthit includes unlimited calls and texts in mainland France, as well as 9 GB/month in 4G. Each additional GB is then charged 2 euros. As a reminder, on average, the monthly consumption of users is 11 GB per month. For example, Free offers an offer at €19.99/month including 90 GB in 4G/4G+, and SFR offers a package at €33/month for 140 GB in 5G. TeleCoop therefore costs more than its competitors for a much lower service.

But concretely, what are the objectives of these booming packages? Marion Graeffly, co-founder of TeleCoop, explains to POSITIVR that he “It’s not about having less for more money, but about experiencing digital better and giving it its rightful place.”

“Regaining control over this consumption means first of all questioning the use we make of digital technology, the place in our lives that we grant to it and the precious resource that we sacrifice to it, our time. Indeed, we take our phone in our hands an average of 200 times a day and use it an average of 3.5 hours a day.“

In addition to reducing consumption, this package also makes it possible to create local employment and to be accompanied to make its equipment last as long as possible: for 30 euros/year, users can also benefit from assistance repairing their smartphone.

Through its responsible plan, TeleCoop wishes respond to the challenges of global warming and the finiteness of the planet’s resources. As a reminder, digital represents 4% of greenhouse gases worldwide and this figure could double by 2025. Worse still, if digital were a country, it would be the 6th most polluting in the world.

Choosing between a low-cost package that offers multiple services and another at a high price with limited services, the choice seems obvious. So how do these eco-responsible telecom operators convince their customers to achieve digital sobriety? For Marion Graeffly, it’s necessary “invert perceptions”.

“When we talk about a more expensive service, we are only talking about the short-term financial aspect of choosing a service. But what we offer is different. TeleCoop does not encourage you to renew your mobile and offers solutions to keep it as long as possible. The savings can turn out to be very substantial in practice.“

According to a study by Green ITassociation of actors committed to responsible digital technology, 85% of the French population considers that it should be a priority to reduce the impact of digital technology on the environment in the years to come. There is therefore a market to be conquered for the good of the planet.

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