Why Mobile Experience Matters in Ecommerce

Melanie Vala, COO of Deko, reviews why a seamless and user-friendly mobile experience is crucial for successful e-commerce on the web.

With the growing number of people using their smart phone To shop online, it’s more important than ever for e-commerce businesses to prioritize the mobile experience. Mobiles have become an essential part of the shopping experience. With each passing year, the statistics prove it: the increase in mobile purchases is steadily increasing, further highlighting the importance of having a platform commerce configured for mobile purchases. But why is mobile such an important aspect of shopping?

There are more and more users accessing the web and purchasing products and services on their smartphones, rising to 52.45% of all e-commerce, an all-time high in 2022. This trend of increasing m-commerce can be observed globally. For example in the United States, 78% of sales traffic came from smartphones.

  • The growing number of mobile shoppers: More and more consumers are using their smartphones to make online purchases, with more than 50% of e-commerce traffic coming from mobile devices. A poorly designed mobile experience can cause potential customers to abandon their shopping cart, resulting in lost sales for the business.
  • The impact on search rankings: Google said it takes the mobile experience into account when ranking websites in search results. This means that a website that provides a great mobile experience is more likely to rank higher in search results, which translates into more visibility and potential customers for the business.
  • The importance of user experience: A positive mobile experience can increase customer loyalty and retain customers. On the other hand, a frustrating or difficult mobile experience can scare away customers and damage a company’s reputation.
  • By highlighting these key points, this signature will provide e-commerce businesses with the information they need to understand the importance of the mobile experience and take action to improve it.

To run a successful e-commerce store, you need to embrace mobile solutions and give customers more flexibility in the devices they use to purchase items. Mobile is an essential part of any e-commerce store. Just as consumers expect more flexibility in how they pay for their items, they also want a seamless shopping experience no matter what device they’re browsing on. Having a fully mobile-optimized website puts your business in more places. The possibilities are endless, and shoppers can make a quick purchase while waiting for a plane to take off just before entering Airplane Mode. Or they buy on a platform before the metro arrives or during a train journey.

How to improve mobile experiences?

The vital importance of SEO

SEO is an essential part of the makeup of any online store today, and a mobile-optimized website can help boost search engine rankings. In 2018, Google noted that mobile-configured sites were preferred by its search engine design model, meaning SEO rankings would be better. This is increasingly the case. Ranking high on search engines is not an easy task. But providing a smooth mobile experience for shoppers can help your efforts to land a good spot for your website. Reports show that smartphones account for an average of 60/65% of all sales website visits in retail.


Navigation is crucial in the world of online mobile shopping. It should be simple to operate on a mobile device, since smartphones are smaller than desktop computers. Ensure that all buttons are correct, clearly visible and that users can easily navigate the website when using mobile.

responsive design

Websites with a responsive design can adapt to the behavior and environment of the user, regardless of the screen used. Here is five tips fundamental to optimize the responsive web design of a site, but also to guarantee its performance and optimization.

Immersive experiences

One of the most exciting developments in online shopping has been the coupling of smartphones with smart data capture, such as computer vision and augmented reality. This has started to evolve shopping experiences and helps retailers transform the store from a transactional to an experiential experience for their customers. Which is the effectiveness of augmented reality (AR) to steer consumers towards a specific product? And how is augmented reality used throughout the purchase journey?

This new immersive experience is powered by tools such as visual configurators widely offered on websites for e-commerce purchases such as furniture. These augmented reality apps offer consumers the ability to place a desk or chair in a room and interact with an object.

Remove friction

Historically, shopping on mobile devices has proven to be an unpleasant experience and often a disappointing process. Users are unlikely to return to a website more than once on mobile if this is the case. It is essential to make everything effortless from the moment they land on the site. Therefore, you need to make sure that the site doesn’t require too many steps for customers to make a purchase. And especially that the site works correctly on a mobile device by being fast.

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Why Mobile Experience Matters in Ecommerce

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