When video game studios get into music

(ETX Daily Up) – Video game music is gaining more and more recognition: some soundtracks are now being released on vinyl. This phenomenon is pushing development studios and online game platforms to launch their own label to delight the ears of gamers.

Krafton in the lead. The parent company of gaming phenomenon “PUBG Mobile” recently announced the creation of the Beat Drop label. It aims to “spotlight incredible emerging artists around the world and produce tracks that will mark the industry. [de la musique] in collaboration with established figures,” according to a statement viewed by Music Business Worldwide.

For now, Beat Drop has only released one track. This is a ten-minute remix of the online game theme, “PUBG: Battlegrounds”, by DJ Mariana BO. This single as well as the very name of the label of “PUBG Mobile” suggests that it will focus mainly on artists from electronic music. This choice would be wise since several surveys claim that it is the preferred genre of gamers, and especially of Twitch platform users.

The South Korean company Krafton has not yet announced how the music produced by Beat Drop will integrate into the video games it develops, and in particular “PUBG Mobile” (or PlayerUnknown’s Battlegrounds). This is a “battle royale” game, a genre where one hundred players compete on a map to be the last survivor. The title has been a great success since the release of its mobile version in 2018: it would have achieved a turnover of two billion dollars in 2021, according to the specialized site Business of Apps.

In addition, 30 million gamers play it daily, which could represent a considerable base of listeners for the musical productions of Beat Drop. In any case, that’s what Vincent Wang, head of the PUBG Mobile Publishing division at Tencent Games, the Chinese digital giant that acquired the rights to the game, hopes. “We hope to inspire PUBG Mobile players with soundtracks incredible and moving for their lives in the game and beyond,” he said in a statement. Compete Fortnite

The launch of Beat Drop comes six months after the South Korean group held a virtual concert by K-pop superstars BLACKPINK. This never-before-seen performance by Lisa, Jisoo, Rosé and Jennie was watched by 15.7 million viewers worldwide, and won the award for “Best Metaverse Performance” at the latest MTV Video Music Awards. . It also allowed PUBG Mobile to walk on the flowerbeds of “Fortnite”, an online fighting game with 400 million subscribers, published by the American giant Epic Games.

Indeed, the famous shooter video game has been hosting interactive and completely free concerts sporadically since 2019. The Japanese Gen Hoshino, the Australian Tones And I, the French Aya Nakamura as well as the Americans Marshmello, Ariana Grande and Travis Scott are there. are produced through pixelated avatars. These remarkable performances served as a real stepping stone in the music business for “Fortnite”, and allowed him to acquire the independent music platform Bandcamp in March.

Epic Games competitors are mounting the fightback by plotting their own foray into music. Rockstar Games, the studio behind the “Grand Theft Auto” (GTA) series, launched its own music label, CircoLoco Records, in May 2021. Bandai Namco did the same last September, inspired by the success of the soundtracks. titles “Elden Ring” and “Tales of Arise”. What to do the cabbage of a music industry always in search of new income.

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When video game studios get into music

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