What if the iPhone 14 was a failure? Apple is seriously considering it

News hardware What if the iPhone 14 was a failure? Apple is seriously considering it

The long-awaited iPhone 14 is already more or less finalized. While rumors are rife about the features of Apple’s next smartphone, the Cupertino company is in the process of establishing its sales forecasts. And a priori, she does not expect to be a hit in 2022.

Image source: EverythingApplePro

Apple: lower sales forecasts for the iPhone 14

Like all huge companies, Apple always has high ambitions for its products. No compromise, every year must be a year of growth in all sectors.

Only here, the year 2022 is a bit special and even the ambitious Apple does not plan to sell more iPhones in 2022 than in 2021.

According to our colleagues from Bloomberg, the Apple brand has ordered a production of 220 million iPhones for this year, all models combined. It’s huge, yes, but it’s not more than what was done last year. This figure going against analysts’ forecasts is actually quite pragmatic. The tech market in general is not doing well despite its ever-increasing technical performance. Lots of reasons for this:

  • First there is the semiconductor shortagestill just as painful for manufacturers.
  • Then there are simply the different seizures the world is going through: health, geopolitics…
  • Finally, there are the consequences of these painful situations: inflation which weighs on households and which puts purchases of high-tech products, which are far from basic necessities, in the background.

This inflation may even have an influence on the price of the various iPhone 14s. Prices that are likely to rise… once again. New potential foil.

We recently revealed to you the top 5 best-selling smartphone brands in France. Know that beyond the reality of the French market, there is a world market, a little less in shape.

The Chinese giant Xiaomi, still very strong, announced a drop in its tax revenue in the last quarter. This is the very first in its history.

iPhone 14: new features for the Apple smartphone?

If there is any flop, it shouldn’t be because of a lack of new features, which should be quite plentiful this year. The different sources intersect and the rumors are becoming more and more solid on certain key points:

  • Design level, it is the end of the notch on Pro and Pro Max models. Instead, we will therefore see two punches: a round and an oblong. The borders should also be thinner than ever.
  • The satellite connection seems to be this year’s flagship feature. Even in the middle of the ocean, an iPhone can therefore make an emergency call.
  • As for the photo, the sensors should be slightly larger. We would go from the traditional 12 Mpx sensor to 48 MP.
  • The much maligned lightning port would still be around in 2022, but possibly in an improved version. A priori, lighting should finally say goodbye in 2023 or 2024.
  • Only the iPhone 14 Pro and Pro Max would be entitled to a new, decidedly more powerful chip.
  • The long awaited Always-On Display may be there thanks to a screen that can go down to 1 Hz.

We expect the next batch of iPhones for September 23 (although the Pro Max models may fall behind) at slightly higher prices than the iPhone 13 lineup.

All this information is obviously to be taken with a grain of salt.


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What if the iPhone 14 was a failure? Apple is seriously considering it


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