In Montpellier, Romy, star of social networks, has just collaborated with PETA France. The association fights to protect animal rights. Their latest campaign, shown here exclusively before its official release: a shocking video to denounce cosmetic tests on animals.
A little red on the lips, glitter on the eyelids or a touch of blush, so many gestures that may seem inconsequential. But behind these cosmetics, persists for some brands the non-respect of animal welfare.
Since 2009, experiments on animals have been banned in Europe. But the law is not yet fully respected. The European Chemicals Agency (ECHA), based in Finland, still requires that certain ingredients be tested on animals.
Influencers committed to the animal cause are multiplying, like the Montpellier residents Romy or Rémi Gaillard.
A hundred animal defense associations have launched a campaign to put an end to this use. Among them, PETA UK (People for the Ethical Treatment of Animals). The association publishes a video to raise awareness about what can hide behind a tube of mascara.
We see the Montpellier influencer Romy putting on makeup with a tube of mascara which suggests, with each application, the suffering of mice, rats and rabbits who undergo tests for cosmetics. With her 1.6 million followers on Instagram, she hopes to echo the cause in her community.
video length: 01min 17
PETA France publishes a video to raise awareness of animal abuse that can hide behind a tube of mascara.
It is unthinkable that rabbits and mice continue to be tortured here in Europe to test ingredients that have been known to be safe for decades – all for our mascaras, our lipsticks or our shampoos.
Romy, influencer in Montpellier
About sixty substances are currently applied to animals while their marketing has been prohibited since 2013. Anissa Putois, communication officer for PETA France, does not understand this step back: “For each ingredient, a large number of animal lives are sacrificed. The European agency justifies these tests for the safety of workers on the production line. But this is not logical because they should be withdrawn from the market according to European regulations.“
PETA France mentions, among other things, the Draize eye irritation test, a practice that could blind some guinea pigs and “once the experiment is over, the rabbits are killed.”
To demonstrate this desire to change the law on animal experimentation, associations and certain brands (The Body Shop, Dove) support an online petition for “Cruelty-free cosmetics.” Initiated by European citizens, it contains three major demands: “Guarantee and strengthen the ban on animal testing for cosmetics. Reform EU chemicals regulations. Modernizing science in the EU.”
The cosmetics industry is not transparent. Romy is the person we needed to get this message across and ask her young and very active community to get involved.Anissa Putois, PETA France
Rémi Gaillard, one of the first influencers made in Montpellier, no longer believes in this method of defending the cause: “At the beginning, I also made videos with the associations. But by dint of doing this in the name of animal protection, I realized that the associations took the opportunity to promote themselves rather than join hands for the cause.”
In 2016, Rémi Gaillard, participates in the same way as Romy in a video by Peta France to denounce animal abuse in circuses. Since then, he has taken a step back and opted for another method.
My way of using my community is a people’s tribunal. With the notoriety that I have, I use social networks mainly to challenge politicians and more really to raise awareness.Rémi Gaillard, influencer in Montpellier
Today, each influencer has their own method. The collaboration between PETA and Romy has already resulted in 615,000 signatures out of the million expected by next August.
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VIDEO. Social networks: animal protection defended by an influencer from Montpellier
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