data.ai (formerly App Annie) released today, in partnership with IDC, the Gaming Spotlight 2022 report. Conducted by Game IQ, the report reveals that mobile games account for 61% of the overall gaming market, which is expected to reach $222 billion in 2022. !
The report reveals that mobile games are expected to exceed $136 billion in 2022, growing 1.7 times faster than the overall games market. Globally, users downloaded 45% more mobile games per week in the first quarter of 2021 compared to pre-pandemic levels, reaching over 1.1 billion games per week. In Q1 2022, consumers spent more than $1.6 billion per week on mobile games on iOS and Google Play, a 30% increase from pre-pandemic levels.
Selected conclusions include:
- Asia-Pacific saw the highest growth in global consumer spending market share : China led growth in the first quarter of 2022, while North America and Western Europe accounted for half of mobile game spending.
- Mobile democratizes gaming : The report shows that on mobile, genre preferences are more varied, with 8 distinct subgenres represented among the top 10 games.
- Core games still dominate for app store consumer spending : Basic games with real-time online features such as PvP (player versus player) or cross-platform play among the most popular genres in the gaming spectrum like PUBG Mobile.
- Appetite for easy-to-play hyper-friendly and simulation games surged in 2021 : 4x March-Battle strategy games emerged as the most monetizable genre, while open-world RPGs saw the biggest increase in consumer spending market share.
- Growing inclusiveness : Nearly 50% of top mobile games by consumer spending in the US are made up of women, while Gen Xers and Baby Boomers have seen steady growth in mobile game spending.
- Game streaming increased engagement and monetization : Gaming-focused platforms like Twitch, Omlet Arcade, and Booyah Live have seen accelerated growth in engagement by prioritizing community-building features that encourage connection and real-time interactions between streamers of games and the public.
Mobile is democratizing the space and is now the main driver of growth in the consumption of digital games. We’re seeing more diversity in game genres, allowing publishers to serve new gamers of all generations and genders“,
said Lexi Sydowhead of market research at data.ai.
From the perspective of mobile advertising in games, the results of our U.S. Gamer Survey from late last year suggest that studios and publishers should emphasize videos and rewarded playables, and that contextual player data will become increasingly important over time as Apple, Google, other vendors and regulators in several key countries prioritize the privacy and security of customer data“,
said Lewis Warddirector of games and VR/AR, IDC.
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Video games: a $222 billion market – Mobile overtakes PC and console
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