Facilitate the distribution and management of videos published on TikTok
Good news for all community managers and marketing professionals! TikTok expands its partnership program launched in September 2020 by integrating 8 social media managers among the most popular tools in the sector: Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social. This means that you will now be able to share, manage and measure the performance of your content on the platform from these third-party applications. The goal: to facilitate the distribution of videos on TikTok for brands, by creating content adapted to connect with their community while maintaining high engagement.
At TikTok, we’re always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new content marketing partners to the TikTok Marketing Partner Program and to collaborate with some of the most trusted partners in the industry.
These partners will provide marketers with simple and effective tools to help them post content regularly, gain valuable performance insights, and engage meaningfully with their communities, says Melissa Yang, head of ecosystem partnerships at TikTok.
Plan, analyze and moderate content shared on TikTok
With 59% of TikTok users globally who “ feel a sense of community » when they use the application, the social network wants to continue its efforts to support brands in managing their digital presence. You will therefore no longer need to manually share and moderate your videos directly on the platform, as was the case before. Simply add TikTok in the social media manager you use among the 8 partners of the program. The plus: you will also be able to organize video sharing more easily on several platforms at the same time.
Concretely, here are the 3 actions carried out by the marketing professionals in charge of social media, which will thus be facilitated thanks to this partnership:
- Video planning : to schedule and publish content on the platform in advance, and thus better organize your social media calendar, but also cross-platform content,
- Statistics tracking : to measure the performance of the profile and videos published in real time, compare them to other applications, and optimize your strategy on social networks thanks to a better understanding of your users and engagement,
- Comment management : to follow the interactions of your videos with your community and respond to them through the comments section, in order to improve your brand image and stay engaged with your subscribers.
This integration of third-party platforms specializing in social media management will allow marketing professionals to optimize their community management strategy on the platform, by offering them undeniable time savings on the actions to be carried out on a daily basis. For its part, TikTok, which continues to grow your audienceshows through this new initiative its intention to support brands to reach more new users, and thus catch up with its closest competitors such as Instagram.
Source : TikTok
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TikTok: you can now schedule your videos via Hootsuite, Later, Sprinklr…
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