The 10 best sites to buy a watch on the Internet

We all know where to go to buy a “real” watch (the jeweler-watchmaker, if you ever have any doubts). But we know that some of you are fans of online commerce, even for an object as intimate as a watch.

In this case, do you know which site to go to to find the tocante of your dreams? Whether you are looking for a watch-style accessible or a luxury watch, new or vintage, here we share our selection of the best websites to buy a watch.

The best sites to buy a new watch

We talked about jewelers-watchmakers in the preamble to this article. Naturally, the big names in the sector have for the most part an e-commerce site on which it is possible to find beautiful watches. One can, for example, cite Louis Pion, Golden story or Maty. Other “big names” like Bucherer in Paris, Mayer In Lyon, The page in Lille or horel in Bordeaux also benefit from a strong online presence and are among the sites not to be overlooked.

But today, there are online shops dedicated to watches that offer an impressive choice and sometimes very attractive prices. We have retained here 6 sites that seemed to us to be the most relevant to buy a watch on the Internet.


Impossible not to start this selection of the best sites to buy a watch by Ocarat. In a few years, it has become THE absolute reference for finding beautiful watches and jewelry, with more than 30,000 references.

There’s something for every style and every budget, from the DWYT wooden watch to the luxury watch. Frederique Constant, through connected models and pocket watches. In addition to this wide choice, Ocarat “refunds the difference” if you find the same watch cheaper elsewhere.

And if it can reassure you, know that Ocarat has even opened a store in Paris, called Ochrono.


Best sites to buy a watch - Watches & Co

The choice is certainly less wide than at Ocarat, but the Montres & Co catalog remains very rich. There too, eclecticism is required, between the small Ice Watch at less than 100 euros and the automatic watch at more than 2000 euros.

Brands like Herbelin, Tissot, hamilton, Seiko Where LIP figure prominently in particular. The brand also has several shops in France, a good point to provide after-sales service in particular.


Best sites to buy a watch - Bijourama

Bijourama is a French site that belongs to the ShopInvest group, which also owns MenCorner and Men’s counter. Suffice to say that they know a lot about men’s fashion and beauty!

Present on the Internet for more than 10 years, Bijourama offers a reassuring seniority. The site lists no less than 180 brands of jewelry and watches for men, women and children, mainly “general public” brands such as feast, Fossil Where Pierre Lannier.


Best sites to buy a watch - ChicTime

Die-hard watch enthusiasts will not necessarily find what they are looking for. On the other hand, those who are looking for a cheap watch or a trendy brand will be delighted: for anyone who wants to sport a 55mm Diesel watch, an Armani, Hugo Boss or Daniel Wellington accessory, ChicTime is a top choice e-shop!


Best sites to buy a watch - Mr Porter

Yes, MrPorter is above all a reference clothing sales site. But the British e-shop can also count on a sublime watchmaking section, with watches from the most prestigious houses : Jaeger Lecoultre, rolex, Panerai, Piaget

Of course, these jewels are not for all budgets. But if you have the necessary budget and you dream of buying a luxury watch, MrPorter is THE site for you.


Best sites to buy a watch - Amazon

When you want to buy something online, Amazon has the solution. This does not please everyone, but it is the reality. In the watch department, the American giant obviously offers a very (too) wide selection, with watches for all styles and all budgets.

We do not recommend dropshipping brands and other low-cost products from Asia; on the other hand, many Fossil, Tommy Hilfiger and Casio watches are available… so you just have to sort them out!

We could add to this selection general fashion websiteswhich also (sometimes) offer cool watches: we think in particular of ASOS, The Exception or Refiners.

The most reliable sites to find a second-hand watch

When you love watchmaking, you can also be looking for a watch with a history, or a model that marked its time. In this case, turning to the second hand can be an excellent solution, especially since buying a second-hand luxury watch can even represent a reliable long-term investment… Whether it is to invest your money or to offer you a small (big) treat, here are 4 sites specializing in high-end second-hand watches.


Best sites to buy a watch - Chrono24

Created in 2003, Chrono24 presents itself as the n°1 platform for the sale and purchase of luxury watches in the world. With more than 475,000 models available (new and second-hand), this is the ideal market place to unearth vintage nuggets from the biggest brands: a Patek Philippe from the 1960s, an original Rolex Pepsi…

Transparency and security are the watchwords of Chrono24 and you can therefore invest in a collector’s watch without fear.


Best sites to buy a watch - Cresus

This is undoubtedly THE pioneer of second-hand luxury watches, long before the development of e-commerce. Cresus was actually born in 1993, with a first physical store opened in Lyon.

Since then, the web has been there and has become a reference site to buy a second-hand watch. Each model is refurbished in the brand’s workshop and benefits from certification as well as a 2-year warranty.

watch master

Best sites to buy a watch - Watchmaster

The “master of the watch” is another major player in the second-hand luxury watch market. As for Cresus, the authenticity is certified and the guarantee displayed at 24 months.

Rolex, Breitling, TAG Heuer, IWC and many others are present and delivery is free. Simple, effective: Watchmaster is a trustworthy site. A must for anyone looking for a CPO watch, Certified Pre-Owned.


Best sites to buy a watch - Kronos360

With approximately 2,500 referenced watches (from more than 80 major brands), Kronos360 is the little thumb in this list. However, this platform born in 2016 deserves that we are interested in it because its selection is relevant, the prices are attractive and the purchases are secure (with a one-year warranty only).

A showroom and workshop have also been opened in Paris to facilitate click&collect, try on your watch before buying it, get watchmaking advice or have your tocante repaired.

For further :

Top watch brands a man should know

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The 10 best sites to buy a watch on the Internet

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