Social media tips and event strategies

Find out how and why your event organization website can create great affinity with the right marketing strategy. Also, learn about social messaging and key things to implement for your brand.

Event strategies: post short videos on social media

You can implement new tactics centered on social media in your marketing strategy. To do this, you must rely on the feeling of belonging to a community to propose a authentic, relevant and even humorous content. You can post short videos showing, for example, the opinions of your customers on all subjects and exploiting them to create content.

Event strategies: get help from influencers

In your event strategy, you can rely on micro-influencers to give your brand a face. Choose those with between 10,000 and 100,000 followers. here are tips for working with influencers.

Influencers are essential for amplify the reach of your message. Moreover, they help you increase your brand awareness and provide endorsement of your products. However, it is not always true to think that the influencer with the most followers will be the most impactful. It’s about who builds the most loyal community. Be aware that a micro-influencer, one who is followed by 10,000 or 100,000 followers, can sometimes spark more conversations than someone who has a million followers. The reason ? The trust he established with his audience. In this sense, keep in mind the micro-influencers and the very specific audiences they cater to. Is this the audience you want to address as a brand?

Event strategies: have a good social listening

To know the effectiveness of your social strategies, understand the needs and desires of the public, carry out a daily social listening to your and others’ social media. To do this, you only have to read the comments on an Instagram, TikTok, Facebook, Twitter or other post. You can also go to off-channel platforms.

Additionally, you can make surveys that will give you a more holistic view of your audience’s feedback.

What you should remember:

  • Publish authentic, relevant and even humorous content on your social media,
  • Be present on TikTok, especially with the increase in the number of people using the platform as a search engine,
  • Work with influencers to maximize the reach of your brand messages and help put a face to it,
  • Listen to your audience to meet their ever-changing needs through daily social listening, conducting surveys, and leveraging the expertise of your influencers.

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Social media tips and event strategies

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