Real estate. Heating prices: + 455% of searches on the internet since this summer!

If the French are concerned about the price of energy, are interested in energy renovation and to the energy performance diagnosis (DPE)they are less concerned about the Climate & Resilience law, energy audit or the system of energy saving certificates (EEC).

This is revealed by a study by Heero, specializing in the financing of energy renovation, which analyzed the nature and volume of requests typed by Internet users on Google over a long period (up to 15 years) to identify the energy and housing trends.

The volumes of searches around the cost of energy have risen sharply

One of the most striking figures from the Heero study is the increase in the volume of searches relating to the price of heating in 2022. Although having a strong seasonality, with a peak in searches each fall, the volumes of searches around the cost of energy increased sharply in September 2022 (+455% between June and September, compared to +328% over the same period in 2021).

This increase in research volumes can be explained: September is the month during which energy prices jumped by more than 17% according to INSEE in one year.

By comparing searches on the different heating methods, the query on the price of fuel oil dominates, even though only 13% of main residences are heated in this way in 2021.

Several search peaks are observable: in 2020, during the first confinement during which households consumed more, but also in March 2022, in connection with a rise in energy prices of 28.9% in one, then in September (+17.8% in one year).

Searches hit an all-time high in November 2022, with more than 200,000 searches per month.

Research on the price of gas in recent years follows the same trends, but to a lesser extent. A recent increase, linked to the current energy context: research on the price of wood or electricity.

Even searches for the price of pellets peaked in September, when their price soared to over €500 per tonne, from €300 in July 2021.

An interest in energy renovation for two years

Energy renovation is a subject that appeared in research during confinement, during which the French became aware of the importance of being well at home. A reaffirmed interest since the beginning of 2022.

On the other hand, if the mention RGE (Recognized guarantor of the environment) is apparently unknown to the French, it is nevertheless very sought after since the obligation to call on a professional RGE to benefit from tax credits dedicated to energy renovation housing.

In November, more than 16,000 searches on the term “RGE” alone and many searches associated with this word were carried out to find out in particular the RGE professionals in his region.

Lots of research on aids and bonuses

Requests for energy aid and premiums have increased by 650% over the past five years, with a peak for “MaprimeRénov'” in January 2021 when it is extended to all owner-occupiers, regardless of their resources, as well as landlords and condominiums.

On the other hand, in comparison, with regard to the lower volume of research concerning it, the system of energy saving certificates (EEC), created in 2006, seems to remain unknown despite its age.

The Climate & Resilience law still unknown, unlike the DPE

The Climate & Resilience law of August 2021 seems far from being at the center of French people’s concerns, while many, whether tenants or owners, will be directly or indirectly impacted by it.

If the energy audit, more recent, is also still little known, the energy performance diagnosis (DPE), meanwhile, dominates research: “We note a peak in 2012 when many decrees and modifications were made, but also when the thermal regulations (RT) 2012 were put in place”, analyzes Florianne Marandel, data scientist at Heero, in charge of the study. “Since the health crisis of 2020, interest in ECD has grown and further strengthened since the Elan law of 2021 making it enforceable, then the Climate & Resilience law, the ban on renting is based on ECD. »

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Real estate. Heating prices: + 455% of searches on the internet since this summer!


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