Former Managing Director of AppsFlyer, Ben Jeger brings over a decade of mobile web and app advertising experience to Moloco
LONDON–(BUSINESS WIRE)–Moloco a leader in machine learning and growth solutions for performance-based marketers, announced the appointment of Ben Jeger as Vice President EMEA. Drawing on his ten years of mobile app marketing experience, he is responsible for driving the Company to its next stage of growth in the EMEA region.
One of Ben Jeger’s immediate priorities will be to expand Moloco’s EMEA team of world-class talent to help enterprise clients scale their performance-based advertising campaigns through Moloco Cloud DSP, which uses machine learning and deep neural networks to optimize campaigns for the best return on advertising spend. In addition, Ben Jeger’s team will support the Moloco Retail Media Platform focused on the specific needs of e-commerce markets by enabling merchants to create ad campaigns that drive discoverability and increase sales through relevant ad placements, for the right buyers, at the right time.
With extensive experience growing businesses in the region, Ben Jeger previously served as Managing Director for Central Europe at AppsFlyer, after managing the marketing analytics and attribution platform. from the DACH region and the Nordics since 2016. Previously, he was Director of Client Services for the EMEA region at Fyber (now a subsidiary of Digital Turbine), an application growth and monetization platform. During his tenure at Fyber, he was responsible for business exchanges for the region and helped develop the company’s mobile business.
“Ben Jeger joins the Moloco team at a key time for the company. His regional leadership experience and business acumen will be a great asset as we continue to grow our business in EMEA,” said Sunil Rayan , commercial director of Moloco. His expertise in mobile app marketing and attribution platforms gives him a deep understanding of our offering of machine learning solutions for app publishers and e-commerce marketplaces. We are delighted to welcome him among us and look forward to benefiting from his leadership to increase our presence in the EMEA region.”
Moloco EMEA is hugely successful in the mobile gaming industry; 70 of the top 100 gaming apps work with Moloco to drive their growth. With the arrival of Ben Jeger, Moloco will expand its reach into e-commerce, financial technology and delivery applications to fulfill its mission: to enable businesses of all sizes to benefit from the power of machine learning.
“Moloco is not only considered the fastest growing DSP (Demand Side Platform). The Company has also proven that its advanced machine learning engine thrives in a privacy-driven world by using deep neural networks and data provided directly by customers to provide customers with the best returns on their advertising investment. said Ben Jeger, Vice President EMEA at Moloco. Combined with a highly experienced management team and strong values, Moloco’s unique technology offering makes it the most desirable career opportunity for me. I look forward to joining such a talented team to guide business growth in EMEA.”
About Moloco
Moloco is on a mission to make the digital economy fairer and more profitable by bringing advanced machine learning within reach of businesses of all sizes. With Moloco’s machine learning platform focused on growth and performance, app publishers and online retailers can now unlock the value hidden within their unique proprietary data. Moloco Cloud DSP empowers performance-based marketers to quickly scale user acquisition to drive more lifetime net value through proven prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to build their own performance-based advertising business. Moloco was founded in 2013 by a team of ex-Google machine learning engineers. Based in Redwood City, California, Moloco has nine offices spread across the US, UK, Korea, China, Japan and Singapore. For more information, visit www.moloco.com.
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contacts
Liz Dowsett
Hoffman, PR for Moloco
edowsett@hoffman.com
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