Stationed on the outskirts of the main boulevards, the cafeterias on wheels offer unbeatable prices to customers in a hurry. Mode of operation of a small informal business that flourishes across Morocco.
Boulevard Moulay Slimane in Casablanca. Leila is busy in her mobile cafeteria which does not go unnoticed. A warm welcome, affordable prices for drinks, in addition to good-tasting coffee have earned it a large crowd in its cafeteria on wheels. “I started my business two months ago. Business is going very well. I am confident in the future,” says Leila.
After losing her job cleaning a teahouse, Leila didn’t stay to feel sorry for herself or go begging for help. She chose to become her own boss. “I can’t sit idly by. I had to roll up my sleeves and look for a way that allows me to earn a decent living,” says this divorced woman with three children and parents in charge. Her friend, who owned a mobile café, offered to rent her utility car, equipped, for 150 dirhams a day. “I immediately accepted, since I do not have the means to launch such a business which requires an investment of up to 50,000 dirhams”, she explains.
Variable income and fixed expenses
Authorization is not necessarily necessary to set up this kind of project, according to Leila who claims to have never had any problems with the authorities, despite the informal side of her small business. In addition to black coffee, it offers its customers coffee with milk, tea, as well as biscuits and cakes for prices ranging from 6 to 7DH dirhams. For consumables, Leila tells us that she uses a large packet of coffee per week, a liter of milk and a packet of sugar per day, not to mention some 50 dirhams of gasoline for the car daily and a bottle of gas per week. for the operation of his machine. “On good days, I can earn up to 1,000 dirhams, but sometimes the recipe does not exceed 200 dirhams. That’s why I work long days from 6 in the morning until midnight”, explains the merchant.
For her, the quality of service is the key to success. “The most important thing is to build customer loyalty by being helpful and smiling, explains the one who has “a clientele of different age groups and social categories, who prefer my coffee to others”.
With perseverance and pugnacity as her credo, Leila’s ambition is boundless. She aspires to create her own mobile café and then own a tea room that will have a storefront. “It’s going to be hard, but hard doesn’t mean impossible,” the 30-year-old tells us…
What it costs, what it brings
1- Launching such a project requires an investment of up to 50,000 dirhams for equipment and the purchase of a utility vehicle at the bargain price.
2- The rental of a car already equipped costs 150 dirhams per day, not including gasoline for which you have to pay about 50 dirhams daily.
3- The daily income fluctuates between 200 and 1,000 dirhams, from which the costs of consumables must be subtracted.
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Mobile Café: A potion against precariousness – Eco Life
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