After unveiling their Digital Report 2022 reporting on the statistics of the use of the web and social networks on a global scaleWe Are Social and Hootsuite publish key figures dedicated to France.
The figures to remember about the use of the Internet and networks in France
According to the report, of the 65.51 million people in France, there are:
- 60.92 million Internet users, i.e. 93% of the population (+ 2.4% compared to January 2021),
- 1.5 million additional Internet users,
- 52.60 million users on social networks, i.e. 80.3% of the population,
- 3 million new users of social networks in France,
- 5h34 of time spent online per day, including 2h19 via their mobile,
- 86.5% of users access the Internet via their mobile.
The French are more and more interested in connected objects
In 2022, 95.1% of French people between the ages of 16 and 64 will own a smartphone, and 79.5% will have a computer. Figures down slightly from January 2021. Similarly, the report shows a sharp decline in attraction for tablets. 46.1% of French people say they own one, down 5.7% from January 2021. On the other hand, the acquisition of connected watches (20.3%), connected objects for the home (12 .3%) or even virtual reality headsets (4.4%) is on the rise.
1h46 spent on social networks
In 2022, French users spend an average of 5h34 online per day, which is 3 minutes less than in January 2021. They spend 3h19 watching television (- 8 minutes) and 1h06 reading the press (print or in line), a stable figure compared to last year. However, in 2022, the French spend 5 minutes more per day on social networks (1h46), 11 minutes more listening to music on a streaming service (1h06), and 1 minute more listening to podcasts ( 30 minutes).
89.3% of French people watch TV programs in streaming
In 2022, 89.3% of French Internet users watch streaming TV programs every month. They spend an average of 49 minutes a day watching this type of program. Every week, 32.5% of French Internet users aged 16-64 listen to streaming music, 12.5% to podcasts, 6.6% to audio books.
Google, YouTube and Facebook remain the most visited sites in France
According to the ranking established by Similarweb, based on the annual traffic of websites in the year 2021, Google (29.3 billion visits), YouTube (9.32 billion) and Facebook (7.34 billion) are the websites the most consulted in France. Google.fr ranks 4th, Amazon 7th, Twitter 8th, Instagram 11th and Netflix 13th. Users spend an average of 11 minutes and 55 seconds on Google compared to 20 minutes and 51 seconds on YouTube.
The 20 most popular queries on Google
“Weather”, “Facebook” and “Google” make up the podium of the most formulated queries on Google. We also find “YouTube” in 4th position, “TV Program” in 5th position and “Translation” in 6th place in the ranking. Note that “Coronavirus”, which came in 3rd position in the ranking last year, is no longer part of it today. However, “Covid” ranks 7th in the ranking and “attestation” comes in 19th position (compared to 11th position in January 2021).
70.5% of French people use the Internet for information
The reasons why French Internet users use the Internet are multiple. The vast majority of French people (70.5%) use the Internet to find information. 60.6% of Internet users say they use it to find out how to do certain things (recipes or tutorials). The reasons ‘following news and current events’ and ‘staying in touch with friends and family’ are almost evenly matched at 59.9% and 59.3% respectively.
Facebook and Messenger dominate the ranking of the most used social media
The four main platforms of the Meta company top the ranking of the most used social networks in France. Thus, 73.2% of French Internet users use Facebook, while 59.5% use Messenger. WhatsApp closes the podium (55.7%) and Instagram comes in 4th position in the ranking (54%). YouTube ranks 5th and Snapchat comes 6th ahead of TikTok.
French Android users spend more than 21 hours per month on the TikTok app
The report reveals the time spent per month on social media applications for French Android users. We thus discover that Internet users spend more than 21 hours per month on the TikTok application. It is the one that has seen the biggest increase: +22% compared to January 2021. In addition, the French spend 1 p.m. on Facebook, 11.9 a.m. on YouTube, 8.5 a.m. on Instagram and 5.4h on WhatsApp.
The potential advertising audience of the main social networks in France
The report gives an overview of the number of users that can be reached by a marketing campaign on the different social networks:
- YouTube: 52.60 million users
- Facebook: 31.35 million users
- Instagram: 26.55 million users
- LinkedIn: 23 million users
- Snapchat: 24.20 million users
- TikTok: 17.48 million users
- Pinterest: 11 million users
- Twitter: 10 million users
Mobile usage in France
According to the report, French users spend 3 hours and 33 minutes on their smartphones every day. The number of applications downloaded between January and December 2021 is 2.08 billion. As for spending on mobile applications or in-apps, they represent 2.25 billion dollars, and are up 9%.
Top 10 most used mobile apps
According to the ranking carried out by App Annie, here are the 10 mobile applications (excluding games) which bring together the most monthly active users in France:
- facebook messenger
As far as mobile games are concerned, FDJ, Candy Crush and Pokémon Go make up the podium of the most used applications in France.
Top 10 most downloaded mobile apps
Based on the App Annie ranking, established for the year 2021, here are the 10 most downloaded applications (excluding games) in France:
- Uber Eats
The We Are Social / Hootsuite report is very comprehensive. Discover all the information collected as part of this study in the document below:
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Key figures for the Internet and social networks in France in 2022
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