Instagram Reels: What are best practices?

Historically designed for photos, Instagram has been radically transformed with the Reels. What are the best practices for this new format? How to generate engagement and users? Mobile Screen shares best practices.



What is the global audience of instagram and reels?

Instagram Reels: What are best practices?

According to the latest available data, Instagram has around 1 billion monthly active users worldwide. The platform is particularly popular with young people, with a high concentration of users between the ages of 18 and 29. However, Instagram is also used by people of all ages and from all social backgrounds, making it one of the most diverse social media platforms.

It’s difficult to give an accurate estimate of Reels’ overall audience on Instagram, as they’ve only been available for a few years and their popularity has fluctuated over time. However, Reels have been very successful on the platform and have been adopted by many users, suggesting that they have a significant following. If you regularly post quality Reels and interact with your audience, you can reach a large audience on Instagram with this feature.


​What is an Instagram Reel?

Instagram Reels is a feature of the Instagram platform that allows users to create and share short and entertaining videos. Reels videos can be created using pre-recorded video clips or by recording new live videos. Users can also add music, effects and filters to their Reels videos and share them with their followers on their Instagram profile or Explore Reels page. Reels have become very popular on Instagram and are often used to create entertaining and creative content, as well as to promote products or services.


​Was Instagram inspired by Snapchat to create the Reels?

Yes, it looks like Instagram was partly inspired by Snapchat when creating the Reels feature. Snapchat was one of the first social networks to popularize short, entertaining videos, and Instagram’s Reels feature is similar to Snapchat’s in that it allows users to create and share short, fun videos with their followers. However, there are some notable differences between the two platforms. For example, Instagram allows users to share their Reels on their profile, while on Snapchat, videos are usually sent to individual friends or posted on the user’s profile for 24 hours before disappearing.


​Is the success of a reels based on the presence of videos?

There are several factors that can contribute to the success of a Reels on Instagram. While the presence of high-quality videos is certainly important, it’s not the only thing to consider. Other elements that can influence the success of a Reels include:

The content of the video: is it entertaining, creative and original?
Use of music and effects: Videos that include music and effects can be more engaging and entertaining for users.
Promoting the video: does the user share the video with their followers and use relevant hashtags to make it visible to users who don’t already follow them?
Interaction with followers: does the user respond to comments and messages from their followers and encourage interaction with them?
Ultimately, the success of a Reels depends on the user’s ability to create and share quality content that is engaging and entertaining for their followers.


What is the optimal duration for a Reels?

There is no single ideal duration for an Instagram Reels, as it depends on several factors such as the type of content you want to share and your target audience. However, most Reels on Instagram are 15 seconds to 2 minutes long. According to Instagram stats, 15-second videos tend to get the highest engagement rate, while 1-minute videos tend to be the most popular. However, it is important to keep in mind that the quality of the content is more important than the length of the video. If you have an entertaining and engaging content idea that needs more time to present effectively, you can opt for a longer video. The important thing is to find the right balance between the length of the video and the quality of the content.


​What is the maximum duration of a Reel?

On Instagram, the maximum length of a Reels is 15 minutes. However, it is important to note that most Reels users opt for much shorter videos, usually 15 seconds to 2 minutes. If you want to create a Reels video longer than 2 minutes, you will have to cut it into several parts and publish them separately. However, it is important to keep in mind that the quality of the content is more important than the length of the video. If you have an entertaining and engaging content idea that needs more time to present effectively, you can opt for a longer video. The important thing is to find the right balance between the length of the video and the quality of the content.


​How to maximize the reach of an Instagram Reels?

Here are some tips for maximizing the reach of an Instagram Reels:

Use relevant hashtags: By using relevant hashtags in your caption and in your Reels comments, you can make your content visible to users searching for those hashtags. Try to use hashtags that are popular and relevant to your niche to increase the chances of your Reels being seen by more people.
Engage with your audience: Respond to comments and messages from your followers and encourage interaction with them. The more you interact with your audience, the more likely you are to build an engaged community around your account.
Share your Reels on other social media platforms: By sharing your Reels on other social media platforms, you can reach a wider audience and increase the reach of your content.
Promote your Reels: If you have a business or work as an influencer, you can promote your Reels to your audience using paid ads on Instagram or partnering with other accounts to reach an audience wider.
Create quality content: Finally, to maximize the reach of your Reels, it is important to create quality content that is entertaining and engaging for your audience. The more popular your content is, the more likely you are to receive shares and new followers.


​Can you post Reels outside of Instagram?

Yes, it is possible to share a Reels outside of Instagram. When you post a Reels on your Instagram profile, you can also share it on other social media platforms using the video link. To get the link of your Reels, you can click on the “Share” button which is below the video and then select the “Copy Link” option. You can then paste this link on other social media platforms or on your website to share your Reels with a wider audience. However, it is important to note that the features available for Reels on other platforms may vary and will not necessarily be the same as on Instagram.


Can you make money with Instagram Reels?

Yes, it is possible to earn money using Instagram’s Reels feature. Here are some ways to do it:

By promoting products or services: If you have a business or work as an influencer, you can use Reels to promote your products or services and receive a commission on sales generated through your content.

Partnering with brands: You may also be approached by brands to create sponsored content on your Instagram account, including Reels. Brands may be willing to pay you to promote their products or services to your audience.

By using the Patreon platform: Patreon is a platform that allows content creators to receive financial support from their audience. If you have a large number of followers on Instagram and regularly post quality content, you can use Patreon to receive donations from your fans and thus earn money.
It is important to note that in order to make money using Instagram Reels, you must first create quality content and have an engaged audience. The more popular your content is, the more likely you are to receive offers of collaboration or financial support from your audience.






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Instagram Reels: What are best practices?


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