Here is the best-selling perfume brand in France on the Internet… And it is French

The perfume is in the odor of sanctity. More than 7 out of 10 French people place a few drops on their skin at least once a day*. And for good reason, fragrances don’t only have the virtue of coating the skin and clothes with their scent: they are also powerful vectors of well-being.

Also to discover: This skincare brand is the most sold online in France

Perfume, a true ally of well-being

According to an international study carried out by the perfumery company International Flavors and Fragrances (IFF)**, 87% of fragrance lovers are looking for a juice with emotional or physical benefits. Sometimes stimulating and exhilarating, sometimes soothing, these “mixtures of aromatic products (concentrate) and ethyl alcohol”as defined by the Larousse, also know how to captivate those around the wearer. Thus, lily of the valley, vanilla and rose are at the top of smells that are particularly attractive to men.

The favorite fragrances of stars… and of the French

But how find a perfume that we like among the countless references on the market? Breathing in the olfactory preferences of others often allows you to make some pretty discoveries. If the favorite fragrances of celebrities (Brigitte Bardot, Romy Schneider, Audrey Hepburn, Marilyn Monroe…) are regularly unveiled, those of the French are also a good source of inspiration.

J’adore Eau de Parfum by Dior, Black Opium Eau de Parfum by Yves Saint Laurent and Coco Mademoiselle Eau de Parfum by Chanel are among the favorite feminine fragrances of the inhabitants of France ***. male sideLe Male by Jean Paul Gaultier, One Million by Paco Rabanne and Eau Sauvage Eau de Toilette by Dior topped the list.

Dior, the best-selling perfume brand in France on the Internet

All fragrances combined, it is the house of Dior which has the preference of the French on the Internet. According to Fox Intelligence, a specialist in e-commerce statistics, Parfums Christian Dior is ahead of Yves Saint Laurent, Chanel, Guerlain and Hermès in the ranking of the most purchased perfume brands online this year.

Christian Dior Perfumes: from Miss Dior to J’adore Parfum d’Eau

The very first Christian Dior perfume was launched at the same time as the fashion house: in 1947. Its name? Miss Dior, now called Miss Dior Eau de Toilette Originale. Since then, the juice intended to “dress women in a wake of desire” has been joined by many other fragrances with resounding success.

Diorama, Eau Sauvage (the brand’s first men’s fragrance), Poison, Bois d’Argent (Maison Christian Dior – private collection), Joy… are among the house’s must-haves, often available in multiple reinterpretations.

While Miss Dior brightens up winter with its Blooming Bouquet eau de toilette, J’adore surprised recently with its Parfum d’Eau. This reinvents the juice launched in 1999, in a very seductive alcohol-free version full of sweetness.



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Here is the best-selling perfume brand in France on the Internet… And it is French


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