The Dékuple Group, an expert in cross-channel data marketing, announces that it has acquired a majority stake in the capital of Smart Traffik, a publisher of SAAS solutions dedicated to retailers and brands wishing to generate qualified traffic online and at the point of sale. This new external growth operation makes it possible to strengthen the Group’s expertise in consulting and the implementation of data-marketing systems for Retail and to provide new innovative solutions in response to the major changes in this sector.
Founded in 2012 by Laurent Simonin, Emmanuel Isnard and Yann Gilquin, Smart Traffik is a solution editor Web-to-Store in SAAS mode responding to the new challenges of the Retail world and helping to optimize the business performance of 120 stores and brands representing more than 25,000 points of sale.
Its offer of innovative solutions that can be activated quickly revolves around 2 main axes:
The generation of qualified leads in stores via:
– Presence Management to give online visibility to points of sale,
– Click and Collect to make products accessible from audience crossroads (Local Product),
– multi-platform online appointment scheduling for retailer services (Smart reserve);
Omnichannel measurement of the effectiveness of media investments, marketing attribution and optimization of advertising campaigns (oKube).
This merger allows the Dékuple Group to strengthen its technological know-how in Retail Marketing, a customer sector that has been growing strongly since 2020 due to the major changes in this market.
“The Dékuple Group has been supporting Retail brands for many years in their digitalization, datafication, cross-channel and omnichannel. The Covid crisis has accelerated these phenomena. But the point of sale, which generates 86% of sales, remains at the heart of the challenges and concerns of retailers. We therefore help them in drive-to-store and in measuring the performance of these campaigns. The scheduled end of the prospectus due to the combined effects of rising paper costs, environmental issues and the probable generalization of “OUI PUB” requires reviewing and adapting investments and marketing levers towards greater performance and ROI, in a context of consumption impacted by inflation. This is why we are very happy to welcome Smart Traffik and its 40 employees to the Dékuple Group’s ecosystem of solutions. This backing will help Smart Traffik develop its SAAS solutions and offer new performance levers to retailers. On the other hand, in the same way as the current partners and customers of Smart Traffik, the various entities of the Dékuple Group will be able to develop their support and create new offers allowing our retailer customers to better target, better invest in relevant levers, measurable and efficient solutions capable of generating a greater return on investment,” explains Bertrand Laurioz, Chairman and CEO of the Dékuple Group.
“We are very happy to integrate a large-scale player like the Dékuple Group, which we chose for the compatibility of our DNA and our visions. It is a group of multi-entrepreneurs within which we will be able to maintain our autonomy and which will provide us with the means to develop our offers in complete independence. We will be able to forge strong commercial synergies with all of the Group’s entities that work for Retail players while strengthening our relationships with the partners and advertisers with whom we already collaborate. By joining Dékuple, we also want to contribute and benefit from its European and international ambition with our technological solutions designed for international retailers and brands. explains Laurent Simonin, co-founder and CEO of Smart Traffik.
The Dékuple Group has been working with Smart Traffik since 2022 and has developed several projects in synergy for major Retail brands, such as BUT, whose devices Drive-to-Store won a Gold trophy at the 2022 Marketing Trophies.
This new external growth operation, which brings to 9 the number of companies that have joined Dékuple in the space of 3 years, is part of the Group’s overall strategy to position itself as the European leader in data marketing by 2025. .
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Drive to Store: Dékuple acquires Smart Traffik
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