The challenges for Samsung will be numerous in 2023. Based on the information we have, but also on our expectations, we have concocted an article summarizing everything we expect from the Korean giant in 2023.
Year after year, Samsung holds the helm and continues to hold its position as the number one seller of smartphones. 2022 has just come to an end and it’s time for us to focus on the challenges that await the Korean giant. The opportunity for Frandroid to share its own expectations with you too.
Snapdragon finally and a very good vintage for the Galaxy S in perspective
This is by far the biggest expectation we have for Samsung in 2023. Finally! Finally, Samsung has decided to harmonize its best-equipped range by offering a single SoC worldwide. At least, that’s what many statements from Samsung and Qualcomm officials suggest.
Because between Exynos and Snapdragon, the Suwon firm would have made the right choice in our opinion, since it is the Snapdragon 8 Gen 2 which would equip all Samsung Galaxy S23. In view of the disaster ofExynos 2200 at the launch of the phone, which was accumulating display problems in all directions, it is easy to think that of the two chips, the Galaxy S23 should benefit from the better.
Another recurring concern seems to have been addressed for this new vintage of Galaxy S. Samsungs have a reputation for lacking a little autonomy. Both Galaxy S22 and Galaxy S22 Plus should both get 200 mAh more. Additionally, Samsung officials have indicated that battery life should be a priority for the brand. Enough to hope for frank improvements on this front.
If we add to this the potential new design of the two basic models which would align with the Galaxy S22 Ultra, and therefore the S23 Ultra, by removing the photo block, we risk having a very good vintage for the high Galaxy range this year.
Prove that 200MP is worth something
A point on which it is worth stopping: Samsung is almost alone in embarking on a path whose interest is difficult to understand. While Oppo, OnePlus, Google or Apple cap around 50 Mpx, Samsung should sign its first phone with a 200 megapixel sensor.
In view of what this has brought to the Motorola Edge 30 Ultrathe first phone to be equipped with such a sensor, or the Xiaomi 12T Pro, it is advisable to remain cautious about the interest of such a technology. However, some leaks still suggest that we could see significant improvements in the level of detail or even in night mode. We only expect one thing, that Samsung proves us wrong. Response in February.
Continue to perform on updates
If Samsung has achieved anything in 2022, it is undoubtedly to establish itself as the leader of the major update on Android. Already over time, by announcing in February to switch to four years of Android on its flagships, but also on mid-range devices like the Galaxy A53 and A33. On Android, it’s very simple, no one does as well. We note, however, that OnePlus has aligned itself with this four-year period, but only for its flagships. Even Google has been stuck at three years of Android for its Pixels.
That would be enough to regale us, but Samsung decided to kill the game by embarking on a head-to-head rollout, rolling out One UI 5 (Android 13) even before the end of 2022 on a huge part of its fleet. Also remember that if One UI 4 had started its deployment in November 2021, One UI 5 started the ball rolling in October. It doesn’t seem like much, but the wait time between the release on Pixels in August and their availability on Samsungs tends to be reduced significantly.
To finish on this subject, as you know, journalists tend to talk more about trains that arrive late than those that arrive on time. In the same way, it is worth highlighting how the launch of One UI 5 was not marred at all by bugs. A fine performance on all levels.
Move around on the folding chairs
That’s it, the competition finally decides to come out of the woodwork on folding smartphones. Samsung will have to adapt to counter the Honor Magic Vs or theOppo Find N2 Flip which will be released in Europe in 2023.
Let’s face it, Samsung is so far ahead of everyone else on the subject that there is little chance that it will already be worried this year. But we can hope that after one or two generations of fine-tuning, no doubt also motivated by the time they had before them, they will be ready to pull real innovations out of their hats on the folder. If that’s not the case, it’s a safe bet that Samsung’s monopoly on folders will soon be attacked.
The mid-range must set the bar as high as in 2022
If you are passionate about new technologies, you probably tend to look more at the latest top-of-the-range finds and to neglect more accessible devices. Except that when it comes to actually buying something, entry and mid-range suddenly become more attractive (one wonders why…). This is also where the majority of manufacturers’ profits are produced.
A giant like Samsung with its notoriety could be content to release average phones that work more or less. So certainly, given the size of their fleet, there are big failures like the Galaxy M13 4G. That being said, the mid-range of the Korean manufacturer is defending itself well and even very well. The Galaxy A33 is more or less one of the best 300 euro phones on the market and the Galaxy A53 is quite simply one of the four 9/10s that we have awarded as smartphones this year, as it managed to equal or even exceed the top of the range on several points such as its screen or its autonomy.
As you will have understood, we therefore expect Samsung not to rest on their laurels in this very important price segment. From the first elements that reach us on a Galaxy A54, the phone does not seem to have changed much. Let’s hope it will have a bit more power all the same, because it was one of the only faults of its predecessor.
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Dear Samsung, here is what we would like to see in your smartphones in 2023
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