Ctoutvert, a Toulouse publisher specializing in e-tourism, is continuing its development and carrying out a major external growth operation with the publisher Inaxel to strengthen its market share, expand the functional fields of its solutions and offer its customers always more quality of service. This operation was financed by the BPI, Crédit Agricole Toulouse 31 and Banque Populaire Occitane as well as fundraising from Banque Populaire Occitanie Multicroissance and Banque Populaire Sud Croissance.
Digital is now essential to enable campsites and outdoor accommodation professionals to develop their direct or intermediate conquest, as well as their loyalty. In this context, through its solutions, Ctoutvert is positioned as a historical partner of its establishments in France and Europe. Backed by sustained development, Ctoutvert now wishes to take a new step by acquiring Inaxel.
Ctoutvert will therefore expand and control its offer and add, with Inaxel at its side, a “PMS Management” layer. Open to the most important PMS planning management software, the Ctoutvert offer is a real growth driver for independent campsites or campsites affiliated with groups, which will notably be able to improve their productivity and the performance of their technical marketing ecosystem. The AI program will continue. The pooling of forces will make it possible to accelerate the dynamic of innovation. The integration will be done gradually over the next two years.
Building on the takeover of Inaxel, the new entity will achieve 2022 turnover of more than 11 million euros and will bring together 120 talents spread over the sites of Toulouse, Montpellier, Mauguio and La Rochelle. At the organizational level, Inaxel will keep its brand, its teams, its autonomy and will be managed commercially by Jean-Christophe CHANUT, one of its founders. However, close work between the Ctoutvert and Inaxel teams will be carried out to enable the group to innovate continuously, particularly on the subject of connectivity. Commercial synergies will also be implemented, as well as a recruitment campaign to strengthen the teams of the two companies, particularly in the Research and Development departments.
Manuel MIRABEL, founder of Ctoutvert “I am proud to announce this external growth operation which has been taking place quite naturally with a partner structure for many years. This will allow us to pursue our policy of innovation, by controlling the quality and the schedules of data exchange in order to accelerate the pace of deliveries, AI included. The quality of Inaxel’s teams and technologies will enable us to carry out our strategy of extending the offer common to both entities. This merger is therefore a real opportunity for our teams, our partners and our customers. »
Jean-Christophe CHANUT, Founder and Commercial Director of Inaxel: “I am very confident about the growth driver that the integration of Inaxel into the Ctoutvert group will bring us. We know that the technical dynamism will accelerate, that the comfort of our customers in the use of our common products will strongly improve further. The choice of Ctoutvert is also the choice of the human being, a reassuring choice for our customers and, more broadly, for the HPA sector”.
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Ctoutvert announces the acquisition of Inaxel
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