Crowdtesting, or how to reconcile the French with websites and apps

Misplaced digital tickets, disappearance of passenger files, illegible QR codes for controllers’ readers, lack of intuitiveness and practicality: it is an understatement to say that the launch of the SNCF Connect application at the end of January 2022 was eventful. Despite the promise of quick improvements, the site and app continued to suffer from troubling bugs this fall, a passenger being abusively fined for identity theft after taking a ticket for her daughter on the application

The SNCF is obviously not the only company to see its site or its application disrupted by repetitive bugs which irritate users. Apple, instagram, TikTok, The postal bank or a few days ago FIFA’s online ticket sales application have also experienced sometimes significant IT setbacks, causing customer dissatisfaction and a certain loss of credibility. A recent IFOP study shows that 88% of French people believe that the quality of the websites of private sector companies could be improved*! 84% also think the same for mobile applications, proof that companies still have a long way to go to get rid of these cumbersome problems and finally offer their customers and users smooth browsing experiences on their sites and apps.

Of course there are solutions…

The rise of digital and the essential presence of companies in this sector is pushing them to have their sites and applications tested to avoid any disappointment that could impact their reputation. Testing has always been an integral part of the development phase, but today it is gaining new momentum through “crowdtesting”. A practice of having your website or application tested by a community of testers external to the company that is on the rise: according to a study by MarketsandMarketsthe crowdtesting market is expected to grow from $1.6 billion this year to $2.5 billion in 2027, a compound annual growth rate of 9.4%!

The time is over for updates to products launched when they have not been properly finalized, it is now necessary to offer customers a consistent and as flexible as possible user experience, guaranteeing satisfaction that will prevent competition does not feed on its mistakes. This is where “crowdtesting” comes in. What better way to improve your site or application than by having them tested by as many people as possible? These testers, from various backgrounds, will be responsible for detecting the various bugs and providing the most complete feedback possible to the companies that have requested them.

Companies have everything to gain with “crowdtesting”

On the one hand, calling on testers from outside the companies represents an important source of savings for them by allowing them to offload their expensive development resources, whether these are internal or external; on the other hand, some companies specializing in “crowdtesting” offer filters to select, within their community of testers, the most suitable profiles. Companies can thus have their digital products tested by representative samples of their customers or their target users.

And what could be more logical than having a digital product tested by the users for whom it was designed, and who can provide objective feedback in a few days with a fresh perspective? When we know, still according to the IFOP study mentioned above, that 67% of people questioned would be ready to test browsing on websites or mobile applications in return for compensation, we say to ourselves that companies would be wrong to deprive. And that “crowdtesting” has a bright future ahead of it.

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The view of the French on websites and mobile applications