(ETX Daily Up) – Elitist, old-fashioned, old-fashioned… Prejudices about classical music die hard. However, it is a musical genre that continues to renew itself in the hope of rallying a younger audience. It seems that he found it on social networks, and more specifically on YouTube.
At least that’s what the first says. report annual report from Epidemic Sound, a Swedish company that offers easy access to more than 35,000 royalty-free compositions. We discover that the use of classic songs on YouTube has increased by 90% in the last twelve months. Classical music would thus be the musical genre that experienced the strongest growth among content creators in 2022.
But what is due to this renewed interest in the compositions of Mozart, Beethoven or even Schubert? To their timelessness. Indeed, the expression “classical music” refers, itself, to the idea of non-contemporaneity. The works belonging to this musical repertoire seem to cross the ages, unlike certain songs which remain associated with a very specific era. These pieces also have the advantage of transmitting a wide range of emotions, and therefore of being able to serve as a soundtrack for many contents. The classical repertoire is used in humorous and educational videos as well as decryptions on current events or fashion, according to the report “Sound of the Internet”. Youtuber Cecilia Blomdahl uses classic tunes to share her life in the Svalbard archipelago, located halfway between the North Pole and mainland Norway, to her 491,000 subscribers. “[La musique classique] can be both melancholic and joyful depending on the footage, so this kind of music fits really well with the feeling that I want to evoke in my videos,” she said.Demystifying classical music
Musicians such as Christoffer Moe Ditlevsen and Hampus Naeselius particularly benefit from this enthusiasm for “scholarly” music. The Swedes are the composers of classical music whose tracks have been used in the most YouTube videos this year, according to Epidemic Sound. Trevor Kowalski, Megan Wofford and Franz Gordon are also on the list.
What arouse vocations for Oscar Höglund, CEO of Epidemic Sound. “I expect more and more content creators to use classical music in their videos, which will allow classical artists to continue to modernize the genre and attract new audiences,” he said. . This renewed interest in the classical repertoire is not limited to YouTube. It is equally prominent on TikTok, the favorite app of younger generations. The #classicalmusic hashtag has over 2.3 billion views on the platform. It also appears in a rehearsal video of trumpet player Ibrahim Maalouf and in another where a user cuts pumpkin seeds into tiny strips. Again, classical music is versatile.
If this misuse can annoy purists, it has the merit of encouraging young TikTok users to discover a musical genre too often described as “has been”. To discover it and enjoy it. Indeed, the under 35s turned massively to the classical repertoire during the Covid crisis. Their consumption increased by 17% between April 2019 and April 2020, according to a study produced jointly by the Royal Philharmonic Orchestra, Deezer and the British Phonographic Industry.
A phenomenon of which TikTok is fully aware. The short video platform has partnered with Warner Classics to release, in August, a compilation of the most listened to titles on its application. Except that they have all been redesigned by the German Babelsberg Film Orchestra. Among them are orchestral versions of “Say So” by Doja Cat, “No Roots” by Alice Merton and “Wipe It Down” by BMW Kenny. Something to demystify classical music to the general public.
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Classical music more popular than ever on the Internet
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