​Baptiste Michel, BAM: “Google is also accelerating on the diversification of its Pixel products”

What will be the major innovations of Android 13 and Google I/O?

BM – On May 11 and 12, the long-awaited Google I/O conference was held. During these two days, many new features were announced. The one that I remember on the Google side is in particular the launch of the Pixel Watch and the Pixel Tablet. Google is also accelerating on the diversification of its Pixel products to compete with Apple. It will be very interesting to follow!

On the Android 13 side, 3 innovations caught my attention: The focus was on large screens with tablets and folding smartphones. Google will update about 20 apps to support large screens. Android 13 integrates the Matter home automation protocol, already shared by Apple, Google and Amazon in particular. It’s a step further in the direction of the “connected home” because it means that the products you buy can be easily added to Google Home, without a special application.

It will finally be possible to request Google Assistant without saying a keyword. Only the Google Nest Hub Max is currently affected. When you look at it (it has a camera), it will trigger the voice recording. We can ask him things without saying “OK Google”. Only problem: this novelty is initially reserved for English.

If Android remains the leader, how can we explain its sudden drop in market share?

BM – I see two main reasons:
The release of the iPhone SE. This plays a big role in this phenomenon. Indeed, by offering a gateway to the world of Apple at a lower price compared to standard iPhones, the latter have been able to conquer an audience hitherto refractory to the transition.

Recent news. Between the global pandemic, supply chain difficulties, and Russia’s invasion of Ukraine, smartphone shipments have dropped significantly. As a result, all major Android manufacturers were affected, some significantly. Samsung handled the situation just as well as Apple.

Do you think iOS remains the benchmark in terms of user experience?

BM – Yes, even if many will contradict me. The integration of the iOS ecosystem remains the most successful today. Moreover, there is no manufacturer overlay like on Android and less heterogeneity in the performance of smartphones.

Could European texts such as DMA and DSA still reshuffle the cards on the mobile OS market?

BM – I don’t think that reshuffles the cards. On the other hand, this will force Apple to allow apps to be downloaded from other stores, which could harm the user experience of iOS (which is a strength today).

Like the Chinese market, is the battle shifting to the field of “Super Apps” which capture the majority of our mobile screen time?

BM – No I don’t think so either, except maybe in Fintechs. Today PayPal and Revolut already allow users to buy clothes or pharmaceutical products, or to book a taxi or a flight, for example.

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​Baptiste Michel, BAM: “Google is also accelerating on the diversification of its Pixel products”

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