Association – New website, walking topo-guides… The Gien tourist office presents its projects for 2022

Two weeks after a successful first edition of the Coteaux-du-Giennois Festival, the race continues for the team from the tourist office. Full of ambition and determination, it is continuing its momentum and unveiled, on Monday May 23, during the general meeting, the many projects to expect for this year.

“We have relatively high ambitions”, reveals Christian Chenu, the president.

A new website

For this year 2022, the tourist office is betting on digital, with the launch of a new, “even more digitized” website in June.

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We want to highlight our four assets: the Loire, the castles, the wines and the earthenware. These elements will appear on the future website, announces Christian Chenu. We must allow our beautiful city of Gien to be known and recognized.”

The content of the site will be organized into five general blocks: “discover”, “blog”, “agenda”, “stay” and “practical”. The site will offer the possibility of marketing services and products for members. It will also be adapted to the vertical format, for mobile phones.

Visitors will have access to the calendar of events, with a highlighting of activities and practical shortcuts.

Develop wine tourism

Make wine tourism a vector of development. This is one of the objectives of the association, which also bears the coteaux-du-giennois house project. “A very heavy project, with significant investments”, assures Christian Chenu.

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Expected for 2025, it will be located in the Anne-de-Beaujeu center. A circuit will be created so that customers can end their visit by the shop of the tourist office and tastings will be offered.

Walking topo-guides

Just as charming and rich in history, the villages have nothing to envy the cities. In order to encourage tourists to explore the territory, the office wants bring together the eleven towns and villages of the community of Gienne communes in walking routes.

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“Tourists, regional or national, as well as locals, ask for it,” insists the president, who does not hide his desire to export this initiative to Briarois and Sullias. “The objective is to adapt these routes to bicycles. In 2024, I want to be able to connect Coullons to Les Choux, by bicycle”, he indicates.

Strengthen links with stakeholders

Christian Chenu intends to work with “our neighbours”: the community of the communes of Berry Loire Puisaye and Val de Sully.

Gien alone cannot attract tourists, he believes. We have different strengths and need to promote our territory.”

Without having fixed ideas, the president evokes a common tourist card. “Why not make just one, with one side for the three intermunicipalities and another side dedicated to its tourist office,” he says.

The general meeting was also an opportunity for the president, Christian Chenu, to take stock of the year 2021. “It was a complicated year, with few foreign tourists. At the regional level, we were at -15% tourists”, he explains. Nevertheless, the tourist office has renewed its media (guides) and has maintained, among other things, its guided tours and It’s Wine time tasting walks.

Elodie Pradel

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Association – New website, walking topo-guides… The Gien tourist office presents its projects for 2022


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