Iligo has published the thirteenth edition of its Barometer of Multi-Screen Uses, which notably analyzes the perception of French people in terms of technological equipment. Since 2015, the relationship of the French to tech has evolved a lot, and this in a largely positive direction for this economic sector. All the more so with the year 2020, marked by the confinements linked to Covid-19, during which the French seem to have moved even closer to the screens. From video aperitifs to telecommuting, through an increase in online purchases, tech is becoming essential in our lifestyles. The use of multimedia and the Internet is booming, and that is an understatement: 92% of French people say they want to always be connected to the Internet in 2022 (compared to 56% in 2015), they are also more likely to say they like advanced technologies (86% in 2022 compared to 52% in 2015).
As a result of this enthusiasm, it is increasingly important for the French to keep informed about the world of high-tech (77% in 2022 against 61% in 2019 and only 48% in 2015). In addition, 82% of them say they like being multi-equipped, an increase of 21 points compared to 2019 and 43 points since 2015! Faced with this interest and this growing need for the Internet and technology, nearly 2 out of 3 French people are devoting a significant part of their budget to the world of technology and high tech in 2022, when they do not there were barely one in three people in 2015. In detail, there are differences between the French in their relationship to tech; although they tend to fade over time.
Since the first measures, the relationship of the French to tech has varied according to gender. Nevertheless, these differences tend to dissipate. Today, both women and men want to be always connected to the Internet (90% and 94% respectively). We then observe some small differences since 76% of them like to be multi-equipped while 88% of men like to be. Also, 70% of French women keep themselves informed about this universe while 85% of men do. Finally, although the observation tends to diminish, men retain a greater affinity with tech and high-tech: 56% of women devote a significant part of their budget to it compared to 73% of men. Lower figures, for French women, than their male counterparts, but which remain high in 2022 and in perpetual growth from one year to the next.
The relationship of the French to tech also varies according to age. However, the population is similar to the behavior of young people in terms of technology, especially among the oldest in the sample (50-64 years old). What was hitherto a phenomenon specific to young people is becoming a real mass phenomenon. Indeed, each year, the older ones are increasingly interested in technology since, overall, all age groups want to be permanently connected to the Internet (between 89% for the oldest and 94% for the youngest ) and like advanced technologies (respectively between 82% and 90%).
It is always the youngest who like to be multi-equipped the most, who keep themselves more informed about the world of tech and high-tech and who devote a large part of their budget to it. Nevertheless, the 35-49 year olds are never far behind them with a 1 to 6 point gap depending on the assertions. The 50-64 year olds stand out above all for a smaller budget devoted to high tech and tech. 53% state that they devote a large part to it, compared to 72% of 18-34 year olds. Despite everything, this budget continues to increase among the less young populations. Thus, Iligo observes over the waves that young people are ahead in terms of tech equipment and predict trends that then generalize to the entire population.
Barometer methodology: Interviews conducted on CAWI (Computer-Assisted Web Interviewing). A history of 13,255 responses divided into 13 waves. Wave 13: Fieldwork carried out from February 28, 2022 to March 13, 2022. 1,000 respondents aged 18-64 representative of the French population in terms of sex, age, CSP and UDA5.
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92% of French people say they want to always be connected to the Internet in 2022
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