World AIDS Day: AIDES partners with Snapchat – MMAF

On the occasion of World AIDS Day this Thursday, December 1, AIDES and Snapchat are joining forces to inform the public about this virus and raise awareness of the prejudices associated with it.

On the occasion of World AIDS Day this Thursday, December 1, AIDES and Snapchat are joining forces to inform the public about this virus and raise awareness of the prejudices associated with it.

For this campaign, AIDES and Snapchat are launching a Lens Quiz allowing Snapchatters to test their knowledge and learn how to better protect themselves and others against HIV/AIDS, thanks to Augmented Reality.

By opening the lens, Snapchatters are invited to take part in a quiz to test their knowledge. They will have to tilt their head to the right or to the left to answer “True” or “False” to the various questions. After each question, the user gets his result as well as a more complete answer. At the end of the quiz, the user’s score appears and he is invited to be redirected to the aides.org site where he can make a donation.

This campaign was initiated by SnapPride, a Snap employee resource group dedicated to building a strong LGBTQ+ community within the company, empowering LGBTQ+ Snapchatters, and training allies on the best way to support the LGBTQ+ community, in partnership with AIDES, the first association to fight against HIV/AIDS in France and in Europe whose objective is to eradicate the spread of HIV in France by 2030. The lens was developed pro bono by Pl.ai, a studio specializing in immersive technologies.

“World AIDS Day is an opportunity for AIDES to recall that the HIV epidemic is still circulating in France. By collaborating with Snap through the creation of a virtual reality lens, we are creating an innovative experience to reach a wider and younger audience than is traditionally exposed to our national year-end campaign. This experience engages Snapchatters who, by using the lens, also become actors in prevention to roll back the HIV epidemic and break down preconceived ideas about this virus.” explains Elodie Lambourde, Communication and Fundraising Director at AIDES.

“Pl.ai immediately wanted to partner with Snap for this project. Social platforms can be very effective tools to drive change and awareness. We are very happy to be able to use our skills to help demystify and educate people about HIV/AIDS.” says Adam Proops, Chief Operating Officer at Pl.ai.

For Paul-Maxime Sabas, Head of SnapPride EMEA at Snap Inc. behind this initiative, “Snap’s augmented reality is a great tool to educate Snapchatters in a fun way. This allows us to bring key insights and insights that might otherwise be overlooked. Through this experience, Snap aims to raise awareness and better equip Snapchatters against HIV/AIDS.”

In 2022, Paul Sabas, as part of his role at SnapPride Group, mentored LGBTQ+ youth, envisioned and managed the execution of a cutting-edge Augmented Reality event titled “Pride, Augmented” in central London , supported several NGOs in their efforts to recruit new volunteers, raise awareness for various causes and generate donations. He has interviewed artists and authors to demystify bisexuality and explain what raising LGBTQ+ children looks like, to equip and empower over 600 allies. It provides information to the Bitmoji Product Team to ensure that Bitmojis are as inclusive as possible.

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World AIDS Day: AIDES partners with Snapchat – MMAF


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