VIDEO. Can the World Electronics Show in Las Vegas boost Breton companies?

CES, the global consumer electronics show, runs until January 8 in Las Vegas. As every year, Breton companies take part in this major high-tech event. Can it boost their development? Some answers with the Rennes start-up Jabi, who passed through Las Vegas last year.

This is the annual meeting of consumer electronics in Las Vegas. The Consumer electronic show (CES), opened its doors this Thursday.

Until January 8, more than 100,000 professionals from a hundred countries meet in the glitzy hotels of the American city, for a huge communication operation around ultra-connected devices and services.

“The 2023 edition represents a new step towards a return to normalcy, at pre-pandemic levels”, assures Steve Koenig, vice-president in charge of research at the Consumer Technology Association (CTA), which organizes the CES.

200 French start-ups are going there this year. Among them, 6 are Breton.

But for those who have already been there in recent years, has the CES been a lever? Elements of answers with the Rennes company Jabi present in Las Vegas last year.

Jabi, for “Joy-Autonomy-Benevolence-Interaction”, was born in 2020 and is developing a stimulation game for seniors.

“When we presented it in Las Vegas, our edutainment solution was still in the demonstration phase”explains Juliette Jego, the president and co-founder.

“We were there looking for visibility and investors. And we understood that our tool could be of interest internationally, in Canada and South Korea in particular, that it had enormous potential. early to sign contracts, but we came back with contacts that we will activate when we are operational”.

video length: 01min 55

Jabi, a Breton company that passed through the CES in Las Vegas


“And then it allowed us to gain visibility to build partnerships, adds Juliette Jego. Sometimes even close to home, as with the Pôle Saint-Hélier, with whom we work today. This saves time, creates a network, and is recognized in the ecosystem”.

A legitimacy confirmed by the Rennes Center specializing in disability and ageing. “With Jabi, explains Bastien Fraudet, head of Lab’ Saint-Hélier, we work on intersecting fields. It was logical that one day, we end up collaborating. Their appearance at CES accelerated the process.”

For Jabi, the Las Vegas show also made it possible to consider expanding the offer. Thus was born Major, an organizational tool for retirement homes, for entertainment schedules, food menus, communication with families. This makes life easier for staff and puts seniors back at the heart of establishment concerns.

Today, Jabi is already present in 13 senior residences. The start-up plans around ten recruitments from June 2023.

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VIDEO. Can the World Electronics Show in Las Vegas boost Breton companies?

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