Created in 2020, the Henri Trip platform allows visitors to organize their itinerary and book activities. The start-up also has a BtoB activity which aims to support activity providers in their digitization. Grégory Muratorio, its CEO, talks about the projects in progress for the year 2023 and the growing demand from tourism players and visitors for digital content.
Can you come back to the creation and concept of Henri Trip? What offer are you offering today?
The platform was launched in August 2020, just after the first confinement. At Henri Trip we have two activities, the first is the BtoC platform which allows anyone to have access to hundreds of cultural activities and sites in France and the second where we offer mobile application development to service providers of activities. On the first part, Henri Trip aims to serve as a travel guide. The traveler will then be able to create an itinerary and book their visits or activities. Currently, we are working in partnership with Get your Guide and we are discussing with Surroundings to benefit from their catalog of their technology. Regarding our BtoB activity, this is done via an additional platform called Henri Trip Pro which responds to a growing demand from players in the sector to help them create digital visits.
Your platform is free, what is your business model based on? Your positioning is only Leisure?
Our business model is based on a Premium and customizable version of Henri Trip for BtoC. These are paid turnkey travel guides. For the BtoB part, we invoice the client for the creation of each application.
To date, we have a 100% Leisure positioning but we are not closing the door to the corporate and MICE market. We have only experienced one real tourist season since our creation, so we are still adapting our solution and our model.
How to succeed in differentiating yourself in an already competitive sector, especially with social networks?
In the end, in France, there are quite a few competing platforms that position themselves on cultural and leisure activities. We do not see social networks, especially Instagram, as competitors but on the contrary as sources of inspiration to help us develop our solution.
What is your roadmap for 2023? Is fundraising planned to accelerate your development?
The year 2023 is going to be very important for us. We aim to expand in Europe and we are already in contact with several players in Spain, for example. The main projects will concern augmented experiences, the content of the catalog for the next summer season and growing our team. We also want to evolve while meeting the challenges of sustainable tourism. We want to help destinations streamline flows and limit mass tourism.
Regarding fundraising, we are in full reflection. 2023 will certainly be a year of acceleration on the commercial and R&D part, at least for the BtoC platform. A total overhaul is also underway and should be completed by the end of January, followed by a mobile application in April. Our objective is to help the “little ones” to digitize and today, this is a real challenge with the arrival of the Rugby World Cup in 2023 and the Olympic Games in 2024. France is moving towards tourist attendance record.
Opening photo: @Didier Weemaels
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Henri Trip wants to help activity providers and cultural players go digital – TOM.travel
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