Apple is about to relax the rules of the App Store

The company is preparing to authorize external application stores, a revolution for Apple! A new era is dawning, that of the open “App store”.

What makes the success of Apple since the creation of the store in 2008 is the submission of applications to be passed on the radar of Apple teams to provide an almost flawless user experience. Apple is in the process of opening up its know-how more to third-party application stores! Whether the new rules will change how people embrace this change and make room for new players is another question. Will the era of the open “App store” soon on your iPhone will allow new companies to commercial boxes in the next decade? We can think so, especially since Web3 is taking hold…

Apple is preparing to allow alternative app stores on its iPhones and iPads, as part of a sweeping overhaul to comply with tough European Union requirements coming in 2024. Software engineering and services are engaged in a major overhaul to open up key parts of Apple’s platforms, according to Bloomberg. As part of the changes, customers could finally download third-party software to their iPhones and iPads without using the company’s App Store, bypassing Apple’s restrictions and the commission of up to 30% it imposes on payments.

The measures are a response to EU laws aimed at leveling the playing field for third-party developers and improving consumers’ digital lives. Europe’s main new law, dubbed the Digital Markets Act, will come into force in the coming months, but companies are not required to comply with all the rules until 2024. Government officials in the United States and other countries Other countries have pushed for similar laws, but have not yet gone as far as the EU. The law requires tech companies to allow installation of third-party apps and make it easier for users to change default settings. The rules require that the services of messaging work together and that external developers have equal access to core functionality within apps and services.

For years, regulators and software makers have complained that Apple and Google, which run the two largest mobile app stores, exert too much energy as guardians of their ecosystem, forming a duopoly. Europe generated approximately $95 billion in sales in the last fiscal year, it is also the second largest market for the brand, the third is China, in constant growth. It’s a safe bet that if similar laws are passed in other countries, Apple’s project could lay the groundwork in other regions. While lobbying against new EU laws, Apple has argued that sideloading could put dangerous apps on consumer devices and undermine privacy, which isn’t wrong given the surge in mobile attacks. In this context, Apple wishes to protect itself against dangerous applications. It might impose certain security requirements even if the software is distributed outside its store. Such apps might also need to be verified by Apple, a process that might incur fees. Within the App Store, Apple takes a commission of 15 to 30%.

Change

Apple thinks the changes will be ready as part of an iOS 17 update next year, which would meet the requirements. The brand is also working to open up more of its private application programming interfaces, or APIs, to third-party apps, including more technology around the camera and its field communications chip. near (NFC). This will allow applications and features to interact with Apple’s base system hardware and functions. Another big change for third-party web browsers, including those like Google’s Chrome that are required to use WebKit, Apple’s Safari browser engine. As part of the plan to comply with the new law, Apple is considering removing this warrant.

Apple is also discussing the opening of its network FindMy to accessories, like Tile, which compete with the AirTag. The Find My network allows AirTags to provide their location to its owner using nearby Apple devices as signals. Although Apple has offered these features to third parties since 2021.

Opportunities

Application developers will have more opportunities to present their projects to potential users. This will lead to an increase in app downloads and revenue. All types of advertisers would also benefit from the presence of multiple app stores. With more competition, app store operators would likely offer more targeted advertising options, placements, and inventory, which could lead to better ad performance and better ROI for advertisers.

It is true that it is not up to the developers to determine what is good or bad, it is up to the users to know how to download their applications. If you don’t want your app to be in third party stores, that’s the right of the app publishers, but there has to be a way and this legislation/regulation creates that path. This is a great victory for the EU!

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Apple is about to relax the rules of the App Store


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