Innovations in the metaverse and digital beauty for L’Oréal on Viva Technology

1654890729 106 Innovations in the metaverse and digital beauty for LOreal on

L’Oréal is presenting its vision of the future of beauty at Viva Technology 2022, which takes place from June 15 to 18 in Paris. L’Oréal will guide visitors through an exploration of beauty in the age of Web3 and the metaverse. On its stand, the group will present immersive beauty experiences developed by the main brands in its portfolio of luxury, consumer and professional products.

Beauty experiences in the metaverse

L’Oréal is exploring the possibilities of Web3 for beauty experiences aimed at a new generation of consumers. The group presents “on-chain” beauty, which is an opportunity to bring together consumers and creators on emerging metaverse platforms to participate in a new beauty economy.
Visitors to the L’Oréal stand at VivaTech will be able to experience online, offline and on-chain beauty innovations.

Multi-sensor headset reveals consumers’ emotional responses

On the Luxe & Tech perfume side, Scent-Sation by Yves Saint Laurent Beauté is a point-of-sale experience. With a multi-sensor helmet based on EEG (electroencephalogram) technology, Scent-Sation reveals consumers’ emotional responses to scents and analyzes them in order to recommend appropriate olfactory experiences. This experience is created in partnership with EMOTIV, specialized in neurotec. Scent-Sation is used to identify the fragrance that best reveals the customer’s emotions.

In addition, L’Oréal brands are exploring what the group calls “on-chain” beauty in Web3 to strengthen the link and commitment with communities. To do this, they offer experiences of beauty and self-expression, such as the discovery of virtual collections or the opportunity to discover a new generation of designers.

Yves Saint Laurent launches 10,000 NFTs

Concretely, Yves Saint Laurent Beauté is launching 10,000 Golden Block NFTs to be collected in the “YSL Beauté” wallet to unlock experiences and services. It starts with “Social Token” from DJs on P00ls, a platform for creating virtual currencies. As for NYX Professional Makeup, a brand of L’Oréalshe wants to accompany the next generation of creators and launches the first decentralized label of 3D beauty creators on Web3, in order to draw the codes of beauty in the age of the metaverse.

Mugler celebrates the anniversary of its perfume “Angel” by launching its first collection of NFT

For its part, Mugler will celebrate the anniversary of its emblematic perfume “Angel” with the launch of its first collection of NFTs, the “3D Angels”, designed by a web3 artist. Mugler thus lays the first stone of its “on-chain” loyalty program in line with the brand’s DNA ” The real world is not enough “. L’Oréal wants to build a diverse ecosystem of Web3 partners with artists, communities and technology platforms such asArianee and People of Cryptoa creative lab that promotes diversity and representation in Web3.

L’Oréal announces that it has signed a partnership with OpenSea, a key marketplace for the commercialization of NFTs, in order to create a universe in the codes of its brands, with experiences and unique virtual collectibles exploring the future of beauty. At the Viva Technology show, the Lancôme brand wants to present the retail of the future. Lancôme offers products and services for its physical, digital and virtual consumer touchpoints. For example, Lancôme’s “Absolue Dual-LED Youth Treatment” is a new in-store device that uses LED light therapy and delivers a skincare formula to treat the skin and reduce the appearance of fine lines and wrinkles.

Determining the ideal foundation shade

As for the “Lancôme Shade Finder”, available in stores and online in 30 countries, it determines the ideal shade of foundation, by detecting up to 22,500 unique skin tones. And Lancôme’s LeSkin Screen establishes a skin diagnosis by noting and aggregating skin health parameters based on 13 clinical signs, using artificial intelligence algorithms trained on 15,000 reference images.

Artificial intelligence customizes lipstick shades

In terms of Luxury & Tech cosmetics, “Rouge Sur Mesure” by Yves Saint Laurent Beauté is based on Personal technology. It’s a machine using artificial intelligence to deliver the ultimate experience in customizing lipstick shades, without leaving home. With a simple press, the device analyzes thousands of custom color possibilities, to match any skin tone or outfit, and in seconds creates a custom shade that is stored in the removable compartment for use at any time. moment.

When it comes to virtual skincare, L’Oréal highlights SkinCeuticals Pro 1:1. This device must offer consumers the possibility of receiving dermatological advice on the internet via a private individual video consultation with a professional. This service is free. He will assess the client’s skin care needs and suggest an adapted and personalized routine.

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L’Oréal presents its tech partners BreezoMeter, Sleepscore Labs, Animaze and Impact+

L’Oréal coordinates an ecosystem of partners. The group will present at Viva Tech the results of its collaboration in data science with an innovative climate technology company, BreezoMeter. He will present Sleepscore Labs, a leader in sleep quality and research. As for Animaze, a Web3 start-up, developed within L’Oréal’s Beauty Tech Atelier at Station F, it is about to make its debut at VivaTech with the presentation of a new era of virtual influence by the use of avatars. And Impact+, another start-up from L’Oréal’s Beauty Tech Atelier, will explain how to accurately measure and improve digital sustainability.

The beauty of the future will be physical, digital and virtual ” Explain Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal. ” We keep our feet firmly on the acceleration of Web2, and we explore Web3 she continues. ” We have prioritized digital in all our efforts and our goal is to enrich the consumer journey, which continues to evolve from O+O (offline + online) to O+O+O, i.e. online + offline + on-chain she concludes. Case to follow at the Viva Technology show from June 15 to 18.

1654890729 106 Innovations in the metaverse and digital beauty for LOreal on

Innovations in the metaverse and digital beauty for LOreal on

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Innovations in the metaverse and digital beauty for L’Oréal on Viva Technology

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