How I integrated artificial intelligence into my work as a graphic designer. #AI

Behind this title, there is a question that has been driving me for a long time in terms of digital: how to use the tools that I have at my disposal, in my own way of creating? Since my studies in design, I have always had an offbeat relationship with the creative tool. When I was a Fine Arts student (before being at the Decorative Arts of Paris), the simple fact of using a charcoal for a project, pushed me to explore the potentialities of the tool in a classic and academic way, then to find my own way of doing it, a sometimes offbeat or singular way. It was the same for digital objects (example with the laser printers that I discreetly used in class to print on fabric, the USB keyboards that I disassembled to make musical instruments, etc), or when I was learning HTML code (I was tinkering with web tools when, at the time, it was more traditional to create showcase sites). I also did this with social networks (for example, I waited to have a real idea to use Instagram by launching myself a challenge to make a drawing a day for example). Some will say that it may come from my passion for hacking, diversion? 😉

In short, today, I am having fun with AI like everyone else, but making pretty realistic images ” in the manner of…” does not interest me more than that. So I dug, tested, tweaked and wanted to show you 3 examples of how I integrated the use of artificial intelligence into my work as a graphic designer. It won’t be “bling bling” or “impressive” because I think I’ve passed the threshold of fascination for these millions of generated images, each one more aesthetic than the other. FYI, I use Midjourney because for now it’s the best tool for what I have to do 🙂

1. To create pictograms

This is perhaps the use that serves me the most: creating pictograms with Midjourney is a different way of representing concepts. Currently, I often draw my pictograms myself (It goes faster), or I use NounProject (for which I pay a subscription). With Midjourney, I manage to create libraries of icons related to a universe. Obviously, I rework them on Illustrator, in vector, I correct the curves, I pass everything in black and white or in color. I also appreciate being able to use Midjourney in its degraded version. Let me explain: before having the ultra-detailed and realistic image, Midjourney generates somewhat blurred images, with less detail. This is ideal for me and for this work of pictograms. Here are some reworked examples:

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1670130700 434 How I integrated artificial intelligence into my work as a

2. The creation of photomontages.

For some clients, I create posters, banners, and other visual communication tools. And sometimes I have to do photo montages or shots that I then edit in Photoshop. With Midjourney, I can create these visuals more easily, and even if I don’t like their aesthetic at first glance, I obviously rework them. Again, I’m not trying to give the client a ready-made image from an AI since I find that these images have the smell of machine brains… you know the smell of illustrated-science-fiction-ultra- detailed-with-a-slightly-awkward-ambience and which inevitably becomes the cliché and baroque caricature of AI-generated images. So below, here are visuals made for the Pirate Party with whom I work. Visuals for which I generated the graphic base with an AI then which I obviously touched up in Photoshop and reworked.

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3. To create suitcase images.

You must know the portmanteau words. These are words that are formed by merging at least two existing words to create a third such as cuichette, alicament, motel, infox, franglais, etc. Well, I apply this principle to my creating images for years to make posters, which I publish in particular on https://Jannonce.fr. For example, I recreated the total logo to give it the shape of an airplaneI made this poster with a hockey player in front of a CRS trap (to play “Hockey on Nasse”), I created this legion of dishonoretc.

These posters are not created by AIs because I am way too attentive to detail and like to do things myself. However, I like to use the lack of intelligence… of artificial intelligence to know how it interprets a subject. Just yesterday I asked him to draw me a molotov cocktail. Well, how stupid she is (#team1erDegré), she drew me the representation of a cocktail with flames on it. This appealed to me because I interpret this form of glass as a cliché from the objects of the bourgeoisie, whereas the molotov cocktail is precisely there to destroy the bourgeoisie and the symbols of domination and capitalism. In short, from an interpretation by an AI, it is then possible to find a graphic thread to make a poster of it, like that, by letting myself be surprised! Here is an example of a suitcase image whose base was generated with Midjourney and for which I took over the conceptual purpose but with my graphic universe.

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The poster is published on Jaffix.fr

Conclusion: what does not work yet (for me)

In conclusion, Artificial Intelligence (and more specifically Midjourney) is, for me, simply a surprising additional creative tool that I am learning to use. This does not replace my work of ideas, claims, political message nor my work of typographic composition, micro and macrotypography, logo creation (with a form / counter-form, a concept, with a choice of typo according to its history, its context etc.), nor the relationship I can have with a client on his issues, his desires, his projects, his vision. On the contrary, I introduce the tool to the people I work with just as I have been explaining for years, what tools I work with like inDesign, the code, Illustrator, etc. It is important to me that the people I work with know the tools I work with. Finally, AIs are not yet very useful to me in terms of interface design, when I create websites or applications since these tools have no notion of ergonomics or originality. I’ve tried this before and end up with dribbble-inspired mockup shots that are full of bad taste.

My next explorations will focus on areas that were difficult to access until now due to a lack of technique, such as the illustration of small children’s books and the design of objects with a view to modeling them (in 3D) or prototyping them (in wood).

A story to follow… 🙂

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How I integrated artificial intelligence into my work as a graphic designer. #AI


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