First quantified assessment of the digitization of the loyalty card at the botanic brand

The botanic garden center brand announces an initial quantified assessment of the dematerialization of its “Le Club botanic” loyalty card in the mobile wallet of its customers. The brand uses Captain Wallet’s technical solution.

The botanic loyalty card is dematerialized in the mobile wallet (click to enlarge)

The digital channel must be simpler and more personalized

Botanic’s objective is to facilitate the use of its long-term loyalty program for its members by focusing on a digital channel that must be simpler and more personalized. The dematerialization of the loyalty card aims to allow easy access to the brand’s loyalty program and its vouchers from the member’s wallet application.

1673469087 409 First quantified assessment of the digitization of the loyalty card
botanic has 40 organic markets among its 75 garden centers for everyday purchases

In 7 months, 10% of botanic’s customer base has dematerialized their card in their smartphone wallet

The new service was launched in March 2022. According to botanic, this service was quickly adopted by its customers who integrated the loyalty card into the wallet of their smartphones, whether Apple Wallet on iOS or Google. Pay on Android. In 7 months, 10% of botanic’s customer base has dematerialized their “Le Club botanic” card in the digital wallet of their smartphone. According to Captain Wallet, this result is generally achieved after an average of 12 months.

Botanic announces that 79% of its club members complete the installation of the wallet card. Then, 98.8% of members keep their “Club botanic” card in their wallet. ” These results show that cardholders have easily adopted this solution since it is already present on mobile phones. enthuses Elodie Perillat, customer relations manager at botanic.

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The botanic stores in Rueil Malmaison and Suresnes offer the Bocoloco deposit system

All information is accessible in the wallet

Once their loyalty card is in the mobile wallet, customers no longer need to connect to their space to find information related to their loyalty program explains the manager. ” All information is accessible in the wallet. The wallet makes it possible to offer an ultra-personalized customer experience in a logic of services linked to points of sale she finishes.

You can dematerialize your loyalty card in the wallet in several ways

In 2 clicks, the customer can dematerialize his loyalty card in the wallet of his smartphone in several ways. He can click on a button present in an email dedicated to the wallet. He can connect to his customer area on botanic.com. He can scan a QRcode dedicated to the device available on postal mail or after placing an order on the brand’s website.

Once the loyalty card is added to the mobile wallet, the customer has access to offers and promotions in the store where he usually makes his purchases, to his vouchers or to the amount of accumulated points updated after each purchase. on the site or in store.

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botanic offers outdoor equipment

Strengthen the link between the brand and its customers

The wallet allows botanic to deploy a personalized communication strategy aimed at strengthening the link between the brand and its customers by sending “push notifications” depending on the customer’s status. The brand sends push notifications to relay its commercial offers effectively. botanic also informs cardholders that they can easily renew their membership when the validity date expires.

botanic was created in 1995 by three families of horticulturists and market gardeners from Haute-Savoie. The brand is present in France with 70 stores. Its headquarters are in Haute-Savoie. botanic offers 5 universes: Garden & Vegetable garden, Organic food, Care & Well-being, Plants & decoration and Pet shop. She wants to market everything you need to garden, eat and live while taking care of yourself, your animal and nature.

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First quantified assessment of the digitization of the loyalty card at the botanic brand


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