D-7 before Christmas for the brands, their mobile sites are present in their own way

In the run-up to Christmas, if you visit a major retail site today, chances are you’ll be reminded that you’ve come across the best deals in your hunt for Christmas gifts.

E.Leclerc guarantees delivery before Christmas

Who seems to be doing better? By connecting to e-commerce sites via mobile, we immediately see that the heavyweight retailer E.Leclerc is offering branded toys on promotion and the reassurance of guaranteed delivery before Christmas to your home or store, which is strategic.

At Sephora, we guarantee the delivery of perfume and care sets

On the e-commerce site of Sephora, a subsidiary of LVMH and specialist in cosmetics sales, we warn of a ” Rush on Christmas favorites » and it is also offered a guaranteed delivery of the famous boxes of perfumes and care.

The American giant Amazon is offering its last-minute Christmas gifts, homemade products on sale with connected speakers, Fire TV remote controls, etc. and its unmissable flash sales of “ Christmas and more… “. Boulanger, for his part, – a High Tech and appliance brand in the Mulliez galaxy – surfs on the news with a proposal for an “unforgettable Christmas”. However, the brand highlights the equipment for a football evening until the big day of the final and a free split payment.

Fnac, Sephora, Krys or Emmaüs have festive airs

Favorites with discounts of up to 30% at Fnac

Fnac for its part first confirms that its stores are open on Sundays before offering its favorites with a discount of up to 30%. The Kiabi fashion brand – another brand in the Mulliez galaxy – bars the screen with a window to alert on a loyalty offer with 20% discount from 2 items purchased in all departments before proposing its “outfits” offer. parties”.

Delivery before Christmas is still possible at Decathlon

Decathlon forgets Christmas a little to show the possible equipment for the football final but on a banner, reminds us that delivery before Christmas is still possible with several options. At the optician Krys, for which the high point of Christmas is less of a commercial issue, we encourage people to go to the store to donate old pairs of glasses to support visual prevention.

As for the Gifar pharmacies, they rely on their Advent calendar presented in pop-up to work on the presence of an attractive gift offer to look at also in this circuit. For its part, the toy specialist Joué Club has been scrolling through promotions since mid-October and there, there is a 30% discount on a selection of products, over a rather generous period until January 15!

Last minute Christmas gifts from Amazon

At Leroy-Merlin, – you probably didn’t come for that – the Christmas selection for all budgets catches your eye before you notice the more usual offer in this season to protect yourself from the cold. The brand takes the opportunity to encourage you to make your purchases on the mobile application with 15 € offered from 150 € of purchase. Finally, for aficionados, Label Emmaüs shines its offer of 1,000 lights for all second-life objects to be delivered to your home or collected in one of the solidarity shops which are also integration sites.

Cookie settings buttons are far from easy to manage

Before being able to view these offers, customers or prospects will have had to escape the pop-ups concerning the use of tracking cookies and their consent, some pop-ups being very intrusive. In addition, explicit access to the buttons ” accept ” Where ” to refuse ” Where ” customize your choices is far from simple. Other dynamic windows and banners – sometimes used to promote the advantages of the application rather than the mobile site – in tone-on-tone color can block navigation.

On the other hand, and fortunately, we observe windows of sculpins that are less invasive or that intervene in a more coherent manner during the most advanced purchase journeys. It remains to be emphasized that the home page of mobile sites, which is one of the access points to merchants’ end-of-year offers whether purchases are finalized in store or online, is rather convincing with very diverse practices of one circuit to another.

Methodology: observation of the home pages of the mobile sites of the leaders of each circuit on Saturday December 17, 2022. Mrs. Benchmark monitors the communication of the top 100 brands in France according to the observation base of the Top 100 brands classified by turnover. business, published by LSA.

Elisabeth Cony - Madame Benchmark

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D-7 before Christmas for the brands, their mobile sites are present in their own way

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